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Marketing SlidesNews coverage · Oatly

Oatly gets most of the news among four plant milk brands; the rivals' biggest reached 4 outlets

Over the last 90 days Google News held at least 26 Oatly stories to 3 for Califia Farms, 3 for Planet Oat and 5 for Alpro, stock-ticker feeds set aside. Oatly's biggest was its fibre range, launched in the UK and Europe, at 11 outlets. Its matcha pop-up in London and the climate message on its cartons came next, at 8 each. The open door is the US: Food Business News was the one US trade title among the fibre range's 11 outlets, and the range reaches the US in 2027.

Oatly and 3 rivalsCalifia Farms, Planet Oat, Alpro

Aug 4 to Nov 1, 2026the last 90 days of Google News

37 stories, 109 articlestold by 69 outlets, grouped into stories by a model; a story about two brands counts for each

November 2, 2026headlines, snippets and links

Marketing Slides02

The short version

Oatly makes the category's news; its fibre range is the story to take to the US

74%

of the 19 stories told by two outlets or more were Oatly's

Califia Farms 16%, Planet Oat 5%, Alpro 10%

outlets told the fibre range, Oatly's biggest story, launched in the UK and Europe

Food Business News: in the US from 2027

outlets ran a taste test that rated two supermarket oat milks better and cheaper than Oatly and Alpro

Daily Express, Wales Online, Liverpool Echo: one group's papers

outlets told Planet Oat's Humble Edition, the biggest rival launch

Google News, Aug 4 to Nov 1, 2026; press wires and stock-ticker feeds not counted

01Oatly makes its own news

Matcha pop-ups at Goodhood in Shoreditch and on Ossington in Toronto reached 8 and 6 outlets, and the climate message on its cartons 8. Green Queen Media ran 9 Oatly articles and vegconomist.com 8.

02Price and results are the harder questions

The third-quarter outlook cut, blamed on North American freight costs, reached 6 outlets. A supermarket taste test that put two own-label oat milks above Oatly and Alpro ran in 3 UK papers of one group.

03The rivals' news is small and mostly launches

Califia Farms's 3 stories are creamers and coffee drinks, at 2 or 3 outlets each. Planet Oat's Humble Edition reached 4. Alpro's biggest was the same taste test, at 3; its McDonald's matcha tie-up 2.

Stories and articles we found in Google News, Aug 4 to Nov 1, 2026. A story is one piece of news, however many outlets told it; which articles are about a brand, and which tell the same story, is a model's read of the headlines.Oatly · News coverage

Marketing Slides03

Who got covered

Oatly has at least 26 stories; Califia Farms 3, Planet Oat 3 and Alpro 5

Each brand's stories in Google News over the last 90 days, and how widely told. Few stories turned up for Califia Farms, Planet Oat or Alpro.

Brand	Stories	Share of the 19 stories told by 2+ outlets	Articles about it	Outlets	Stories told by 2+ outlets	Named in passing
Oatly at least	26	74%	87	57	14	36
Califia Farms	3	16%	7	7	3	26
Planet Oat	3	5%	7	6	1	10
Alpro	5	10%	8	7	2	17

Articles about it: headlines a model read as about the brand (its launch, its deal, its people, a review of its product); named in passing: one item in a roundup, a line in a wider story. Outlets: the outlet names Google News gives, counted once each. Stock-ticker feeds are set aside (articles: Oatly 32): they post share prices and fund filings, not news. Some searches for Oatly returned 30 articles, the most one search reads, even over a day or two, so their counts are at least these. “Taste test: supermarket oat milks beat Oatly and Alpro” is about Oatly and Alpro and counts for each, once in the 19 stories told by two or more outlets, so the shares add to more than 100%.Oatly · News coverage

Marketing Slides04

Week by week

Oatly had new stories in 11 of the 13 weeks; the rivals in 2 to 3

New stories each week, counted in the week the first article came out.

New stories each week

OatlyCalifia FarmsPlanet OatAlpro

Week of	Oatly	Califia Farms	Planet Oat	Alpro
Aug 4	2	1	0	0
Aug 11	0	0	0	0
Aug 18	4	0	0	1
Aug 25	1	0	0	0
Sep 1	3	1	1	3
Sep 8	1	0	0	0
Sep 15	2	0	0	0
Sep 22	5	0	0	0
Sep 29	2	0	0	1
Oct 6	2	1	0	0
Oct 13	3	0	2	0
Oct 20	0	0	0	0
Oct 27	1	0	0	0

A story counts in the week its first article came out. Weeks start on the dates under the chart; the last week ends Nov 1.Oatly · News coverage

Marketing Slides05

Oatly's biggest stories

Fibre reached 11 outlets; two matcha pop-ups and the carton message 6 to 8 each

Oatly's six biggest stories by the number of outlets that told them.

11 outlets · 11 articles · around Sep 25 · product or launch

Oatly launches fibre-enriched oat drink range

“Step Aside, Protein: Oatly Targets Europe’s Fibre Deficiency with Latest Oat Milk Range”, Green Queen Media

Also: BeverageDaily.com, Convenience Store, DairyReporter.com, Food Business News, Metro Mode and 5 more

8 outlets · 8 articles · Aug 21 · campaign or stunt

Oatly opens Monochrome matcha pop-up at Goodhood Shoreditch

“Oatly Opens Immersive Matcha Pop-Up Ahead of London Fashion Week”, Green Queen Media

Also: Campaign UK, Creative Moment, New Wave Magazine, PAUSE Online, Trend Hunter and 2 more

8 outlets · 8 articles · Aug 27 · campaign or stunt

Oatly joins 89 Percent Project climate carton campaign

“Oatly's New Packaging Spotlights Public Clamour for Governments to Tackle Climate Change”, Green Queen Media

Also: Covering Climate Now, The Arkansas Democrat-Gazette, The Nation, United News of Bangladesh, niagara-gazette.com and 2 more

6 outlets · 8 articles · Oct 28 · business or money

Oatly reports Q3 2026 results and cuts outlook

“Inflation Forces Oatly to Cut 2026 Profit Outlook Despite 9% Growth in Latest Quarter”, Green Queen Media

Also: BevNET.com, ESM Magazine, Yahoo Finance, just-food.com, vegconomist.com

6 outlets · 6 articles · Sep 1 · campaign or stunt

Oatly opens Matcha-tality Suite pop-up in Toronto

“Oatly Matcha-tality Suite”, blogTO

Also: Media in Canada, Retail Insider, Streets Of Toronto, View the VIBE, strategyonline.ca

5 outlets · 7 articles · Oct 12 · campaign or stunt

Oatly opens diplomatic Embassy pop-up in South Kensington

“EXPLORE THE FUTURE OF TASTE AT THE OATLY EMBASSY IN SOUTH KENSINGTON THIS OCTOBER”, London TV

Also: LBB - Little Black Book, London On The Inside, The Drum, Verge Magazine

Oatly's stories with the most outlets, then the most articles. The headline is one naming the brand, from the outlet that wrote most about the brand; the HTML version lists every article of every story.Oatly · News coverage

Marketing Slides06

The rivals' biggest stories

The rivals' biggest: Planet Oat's Humble Edition, Califia's creamers, and the taste test for Alpro

Each rival's biggest stories by outlets. The biggest reached 4 outlets.

Califia Farms · 3 stories

3 outlets · 3 articles · Oct 12

Califia Farms debuts coconut-based coffee creamers

“Organic Coconut Coffee Creamers: Califia Farms Introduces Vanilla Crème and Toasted…”, Trend Hunter

2 outlets · 2 articles · Aug 4

Califia Farms launches Banana Crème coffee drinks

“Califia Farms Creamy Coffee & Tea Drinks in New on Trend Flavors”, Go Dairy Free

2 outlets · 2 articles · Sep 3

Califia Farms unveils fall seasonal almond creamers

“Califia Farms introduces 2026 seasonal lineup”, Dairy Foods Magazine

Planet Oat · 3 stories

4 outlets · 5 articles · Sep 1

Planet Oat launches Humble Edition oatmilk

“Humble Edition: Planet Oat Releases Five-Ingredient Oat Milk with Banana Purée”, Green Queen Media

1 outlet · 1 article · Oct 19

Planet Oat launches Humble Brag Tour

“Local Event: Planet Oat Brings 'Humble Brag Tour' to Kansas City Metro”, Patch

1 outlet · 1 article · Oct 19

Review of Planet Oat Humble Edition oat milk

“Planet Oat Went Back To Basics So We Just Had to Try It”, Sporked

Alpro · 5 stories

3 outlets · 3 articles · Aug 19

Taste test: supermarket oat milks beat Oatly and Alpro

“Cheap supermarket oat milk beats Alpro and Oatly in taste test”, Daily Express

2 outlets · 2 articles · Sep 2

McDonald's partners with Alpro for matcha campaign

“Future Food Quick Bites: Alpro x McDonald’s, Leon Shiitake Burger & Vegan Hospitality”, Green Queen Media

1 outlet · 1 article · Sep 1

Alpro launches Greek-style plant-based yoghurt

“Alpro Launches Greek-Style Yoghurt Prioritising ‘Extra Creamy’ Texture Over Protein”, Green Queen Media

Each rival's stories with the most outlets, then the most articles. A model grouped the articles into stories from their headlines.Oatly · News coverage

Marketing Slides07

What the stories are about

Oatly is covered for its pop-ups, its tie-ups and its business

What each brand's stories were about, by a model's read of the headlines. Campaigns and pop-ups are 9 of Oatly's stories, tie-ups 5 and business news 4, of at least 26.

Stories by kind, and each kind's share of the brand's stories sorted by a model

Kind of story	Oatly (26)	Califia Farms (3)	Planet Oat (3)	Alpro (5)
Campaign or stunt	9 (35%)	–	–	–
Product or launch	3 (12%)	3 (100%)	1 (33%)	2 (40%)
Partnership or collab	5 (19%)	–	–	1 (20%)
Business or money	4 (15%)	–	–	–
Other	4 (15%)	–	–	–
Review or ranking	1 (4%)	–	1 (33%)	1 (20%)
Event or sponsorship	–	–	1 (33%)	1 (20%)

Each story's kind is a model's read of its headlines. Cells: stories of that kind (share of that brand's stories); "–" = none of that kind among the brand's stories.Oatly · News coverage

Marketing Slides08

The outlets

Green Queen Media and vegconomist.com carry the category, and they write most about Oatly

The outlets with the most articles about these brands or the category. Only 2 outlets wrote two or more articles about the rivals: rival coverage is that thin.

Outlet	Oatly	Califia Farms	Planet Oat	Alpro	The category
Green Queen Media	9	0	1	2	11
vegconomist.com	8	0	0	0	6
Trend Hunter	3	1	0	0	4
Dairynews.today	1	0	0	0	6
Yahoo Finance	3	0	0	0	1
Yahoo	0	0	0	0	4
theplantbasemag.com	2	0	0	0	2
BevNET.com	2	0	0	0	1
Plant Based News	0	0	0	1	2
Sporked	1	0	1	0	1
BeanScene	0	0	0	0	3
Daily Express	1	0	0	1	1

2+ articles on the rivals, none on Oatly

Dairy Foods Magazine (Califia Farms 1, Planet Oat 1).

Counts are articles about each rival. Press wires and stock-ticker feeds are not counted as outlets anywhere.

The 12 outlets with the most articles about any of the four brands or on the category's topic (searches for “oat milk” and “plant-based milk”). Brand columns: articles about the brand. "0" for Oatly: none of the 140 results the search returned for Oatly was about it from that outlet.Oatly · News coverage

Marketing Slides09

What to pitch next

Three pitches: US trade for fibre, matcha for Plant Based News, the Embassy for marketing desks

Each is built from what got covered in these 90 days.

Pitch 1

Give US trade press the fibre story first

Food Business News has reported that Oatly Fiber reaches the US in 2027, and BevNET.com called it soon to launch in its results story. The UK and Europe launch reached 11 outlets; Food Business News was the one US trade title among them. Offer those two the first US details before the launch.

From Oatly: Oatly launches fibre-enriched oat drink range (11 outlets); Oatly: Oatly reports Q3 2026 results and cuts outlook (6 outlets); Outlets: Food Business News, BevNET.com

Pitch 2

Bring the matcha run to Plant Based News

Plant Based News ran Alpro's McDonald's matcha tie-up and named Oatly only in passing, in a list of matcha launches. Oatly's own matcha pop-ups reached 8 and 6 outlets. Offer it the next matcha launch first.

From Alpro: McDonald's partners with Alpro for matcha campaign (2 outlets); Oatly: Oatly opens Monochrome matcha pop-up at Goodhood Shoreditch (8 outlets); Oatly: Oatly opens Matcha-tality Suite pop-up in Toronto (6 outlets); Outlets: Plant Based News

Pitch 3

Give the Embassy to the desks that ran Shoreditch

Campaign UK and Creative Moment wrote up the Shoreditch matcha pop-up. The Embassy in South Kensington reached 5 outlets, The Drum and LBB among them. Offer Campaign UK and Creative Moment the Embassy as a case study, with Munya Chawawa's turn as Diplomat of Taste.

From Oatly: Oatly opens Monochrome matcha pop-up at Goodhood Shoreditch (8 outlets); Oatly: Oatly opens diplomatic Embassy pop-up in South Kensington (5 outlets); Outlets: Campaign UK, Creative Moment

Each idea is built from the stories and outlets named under it. They show what got covered in the window, not a promise of coverage.Oatly · News coverage

Marketing Slides10

How we measured

What we searched, how we counted, and what Google News can't show

The searches. Google News, US edition, in English, Aug 4 to Nov 1, 2026: Oatly as Oatly; Califia Farms as Califia Farms; Planet Oat as Planet Oat; Alpro as Alpro; the category as oat milk, plant-based milk. The US edition also lists news from other countries; it counts for every brand alike. We picked the rivals: oat and plant milk brands Oatly meets on shelves in the US (Califia Farms, Planet Oat) and in Europe (Alpro). Alpro sells mostly in Europe, so a US-edition search finds less of its news. Chobani was tried first: its news is about dairy.

How we read it. One Google News search per brand and category phrase per week, a busy week asked again in halves (82 searches, up to 30 articles each), read through DataForSEO: the outlet, headline, snippet and age of every result. An article found twice is counted once. Google prints a date for older articles and an age ("3 weeks ago") for recent ones, so a recent article's day can be days off. A card marked around rests on ages like "1 month ago" and can be weeks off. Some searches for Oatly returned 30 articles, the most one search reads, even over a day or two, so their counts are at least these.

Stories and kinds. A model (Gemini) read every headline and snippet we found for each brand: about the brand, named in passing, or not about it (another company with the same name, a shop listing); then grouped the articles about it into stories, one piece of news each, and gave each story a kind. 101 articles a search returned were not about the brand searched and are left out. 46 results were social posts, shop pages or a brand's own site and are not counted. 32 stock-ticker articles are set aside (Oatly 32).

The outlets. Outlets are counted once each, by the name Google News gives. The outlets slide ranks outlets by articles about any of the four brands plus articles a model read as about the category, from the category searches.

What Google News can't show. It lists the coverage it finds, not all coverage: paywalled trade titles, podcasts, TV and newsletters are mostly missing, and a search reads up to 30 articles. These are stories we found, not every story there was. We keep headlines, snippets and links, never article text.

Marketing Slides · marketingslides.com · Free marketing reports from public data.November 2, 2026

Every story we found

Every story, brand by brand, with every article

Stories in order of outlets, then articles. Each article: its date, outlet and headline, linked to the article (some links open through Google News).

Oatly: 26 stories

Oatly launches fibre-enriched oat drink range · product or launch · 11 outlets, 11 articles
Sep 25 · Trend Hunter · Digestive-Support Oat Drinks: Oatly Adds Fibre Barista and Low-Cal Editions
Sep 25 · vegconomist.com · Oatly Adds Fibre to Its UK Barista Line With Two 5g-Per-Serving Oat Drinks
Sep 25 · BeverageDaily.com · Oatly expands oat drink range with fibre-boosted products as demand for healthier beverages grows
Sep 25 · The Grocer · Oatly launches fibre-boosted oat drink range
Sep 25 · Retail Times · Oatly launches new fibre oat drinks
Sep 25 · theplantbasemag.com · Oatly taps fibre demand with launch of latest UK oat drink line
Sep 25 · Convenience Store · Oatly to tackle nation's ‘fibre gap’ with two new oat drinks
Sep 25 · Green Queen Media · Step Aside, Protein: Oatly Targets Europe’s Fibre Deficiency with Latest Oat Milk Range
Sep 25 · DairyReporter.com · Why Oatly is going big on fibre
Oct 12 · Metro Mode · Fibre in your morning latte! Oatly launches two new oat drinks
Oct 30 · Food Business News · Oatly enters wellness space with fiber beverages

Oatly opens Monochrome matcha pop-up at Goodhood Shoreditch · campaign or stunt · 8 outlets, 8 articles
Aug 21 · Verge Magazine · OATLY AND GOODHOOD ARE TURNING SHOREDITCH GREEN WITH A MATCHA POP-UP THIS SEPTEMBER!
Sep 2 · PAUSE Online · Oatly Is Turning Goodhood Green With a Matcha Pop-Up
Sep 3 · vegconomist.com · Oatly Colour-Matches Matcha to Shoppers in Shoreditch Retail Takeover
Sep 3 · Creative Moment · Oatly launches matcha-themed ‘Monochrome by Oatly’ pop-up at Goodhood
Sep 4 · Green Queen Media · Oatly Opens Immersive Matcha Pop-Up Ahead of London Fashion Week
Sep 4 · Campaign UK · Oatly activation will matcha visitors to drinks
Sep 11 · New Wave Magazine · Goodhood & Oatly Prepare For Fashion Month with a Matcha Pop Up & Colour Matching Service in Shoreditch
Sep 25 · Trend Hunter · Color-Matched Beverage Experiences: Oatly Turns Matcha Into A Personalised Design…

Oatly joins 89 Percent Project climate carton campaign · campaign or stunt · 8 outlets, 8 articles
Aug 27 · Covering Climate Now · Oat Milk and The 89 Percent Project
Aug 27 · The Nation · Oatly Says Climate Action Now
Aug 31 · vegconomist.com · Oatly Prints Climate Action Message on Cartons in Bid to Mobilize the "89%"
Aug 31 · Green Queen Media · Oatly's New Packaging Spotlights Public Clamour for Governments to Tackle Climate Change
Oct 2 · timesdaily.com · Largest oat milk producer joins climate journalism campaign
Oct 2 · United News of Bangladesh · Oatly joins climate journalism campaign to highlight public support for action
Oct 2 · niagara-gazette.com · World's largest oat milk producer has joined unusual climate journalism campaign
Oct 2 · The Arkansas Democrat-Gazette · World’s largest oat milk producer joins climate journalism campaign

Oatly reports Q3 2026 results and cuts outlook · business or money · 6 outlets, 8 articles
Oct 28 · BevNET.com · Oatly Bets on Fiber and Flavor to Keep Growth Moving Through Cost Shock
Oct 28 · Yahoo Finance · Oatly Q3 Revenue Rises 9.1% to $243.1 Million but Company Cuts Full-Year Profit Outlook
Oct 29 · Green Queen Media · Inflation Forces Oatly to Cut 2026 Profit Outlook Despite 9% Growth in Latest Quarter
Oct 29 · Yahoo Finance · Oatly Group AB (OTLY) Q3 2026 Earnings Call Highlights: Strong Revenue Growth and Margin ...
Oct 29 · vegconomist.com · Oatly Lowers 2026 Profit Outlook as Freight Costs Climb Despite 20% Revenue Growth in Europe
Oct 29 · just-food.com · Oatly cuts profit outlook on North America fuel cost pressures
Oct 30 · Yahoo Finance · Oatly (OTLY) Stock Sinks As Q3 Earnings Meet A Guidance Cut
Oct 30 · ESM Magazine · Oatly Lowers FY26 Outlook Despite 'Strong' Q3 Revenue Growth

Oatly opens Matcha-tality Suite pop-up in Toronto · campaign or stunt · 6 outlets, 6 articles
Sep 1 · View the VIBE · Event: Oatly Matcha-tality Suite
Sep 11 · Streets Of Toronto · A monochrome green matcha-inspired hotel suite is popping up on Ossington and everything is free
Sep 11 · blogTO · Oatly Matcha-tality Suite
Sep 18 · Media in Canada · How Oatly is taking XM beyond the event
Sep 25 · Retail Insider · Oatly turned Toronto’s Ossington Avenue into a monochromatic Matcha Hotel Suite
Sep 25 · strategyonline.ca · Why Oatly green-lit a matcha-inspired faux-hotel room

Oatly opens diplomatic Embassy pop-up in South Kensington · campaign or stunt · 5 outlets, 7 articles
Oct 12 · London TV · EXPLORE THE FUTURE OF TASTE AT THE OATLY EMBASSY IN SOUTH KENSINGTON THIS OCTOBER
Oct 12 · London On The Inside · Oatly Is Opening An Embassy In South Kensington & The Drinks Are Free
Oct 19 · Press Release Hub · Munya Chawawa Sweeps Through London In Green “Oatorcade” As Oatly’s First Ever Diplomat Of Taste
Oct 19 · Verge Magazine · OATLY EMBASSY LONDON: FREE DRINKS, WORKSHOPS AND EXCLUSIVE EXPERIENCES COMING TO SOUTH KENSINGTON THIS OCTOBER!
Oct 26 · The Drum · Oatly wants to make saving the planet taste better
Oct 28 · LBB - Little Black Book · Oatly - The Oatly Cafe — LBB
Oct 28 · LBB - Little Black Book · Oatly Goes Diplomatic in Name of Taste with Opening of 'The Oatly Embassy' — LBB

TOUS les JOURS and Oatly launch Gochujang Caramel Latte · partnership or collab · 5 outlets, 5 articles
Sep 18 · Sporked · Oatly And Tous Les Jours Are Launching A Gochujang Latte
Oct 2 · Totally The Bomb · TOUS les JOURS Gochujang Caramel Latte: Dates + Ingredients
Oct 2 · BevNET.com · TOUS les JOURS and Oatly Launch Gochujang Caramel Latte Nationwide
Oct 2 · Bake Magazine · TOUS les JOURS, Oatly launch Gochujang Caramel Latte
Oct 19 · Tea & Coffee Trade Journal · Tous les Jours and Oatly launch Gochujang Caramel Latte

Oatly releases second annual Future of Taste report · other · 5 outlets, 5 articles
Oct 19 · Green Queen Media · Pharma, Mouthfeel & Anti-AI: Oatly Releases 2026 Future of Taste Trends Report & New Lookbook
Oct 26 · vegconomist.com · Oatly Report Finds Baristas Now Rank Mouthfeel Alongside Flavour as Café Menus Move Past Coffee
Oct 26 · Vogue Scandinavia · Oatly reveals the drink trends shaping the future of what we sip
Oct 26 · Bake Magazine · Oatly's report reveals what's next for café beverages
Oct 26 · Investing News Network · The End of the Flat White? Oatly's Future of Taste Report Identifies Four Key Trends Shaping Café Menus

Taste test: supermarket oat milks beat Oatly and Alpro · review or ranking · 3 outlets, 3 articles
Aug 19 · Daily Express · I tested supermarket oat milks — 2 are better and cheaper than Alpro and Oatly
Aug 19 · Wales Online · I tried supermarket oat milks and found 2 that beat Alpro and Oatly on taste and price
Aug 19 · Liverpool Echo · I tried supermarket oat milks — 2 are tastier and cheaper than Alpro and Oatly

Oatly report addresses barriers to sustainable food choices · other · 3 outlets, 3 articles
Sep 11 · theplantbasemag.com · New report from Oatly calls for ‘optimism’ from food industry in driving sustainable consumer behaviour
Sep 18 · Green Queen Media · Oatly Calls on Food Industry to Remove Barriers to Sustainable Consumer Choices
Sep 18 · vegconomist.com · Oatly Report Finds Cost and Access Are the Top Barriers to Sustainable Food Choices

Oatly launches Popcorn, Churros, and Matcha Barista flavours · product or launch · 3 outlets, 3 articles
Oct 2 · Parade Magazine · Oatly Is Dropping Three New Flavors for Fall
Oct 2 · www.foodrepublic.com · Review: Oatly's New Popcorn, Churro, And Matcha Oat Milks Are As Strangely Delicious As They Sound
Oct 2 · Trend Hunter · Seasonal Barista Oatmilks: Oatly Adds Popcorn Churros and Matcha Latte Options

Air Canada adds Oatly oat milk onboard flights · partnership or collab · 3 outlets, 3 articles
Oct 19 · vegconomist.com · Air Canada Brings Oatly Onboard for North American Beverage Service
Oct 19 · Dairynews.today · Carvel, Trubar, Oatly and Air Canada Launch New Food Products
Oct 19 · Green Queen Media · Future Food Quick Bites: Carvel Non-Dairy, Trubar Pro & Oatly x Air Canada

Oatly opens Café Yaeji pop-up in New York · campaign or stunt · 2 outlets, 2 articles
Sep 18 · Parade Magazine · Oatly Presents Cafe Yaeji
Sep 25 · Highsnobiety · Yaeji & Oatly Gave the Coffee Shop an After-Hours Remix

Oatly pledges £1M with Well Grounded for baristas · partnership or collab · 2 outlets, 2 articles
Oct 12 · vegconomist.com · Oatly Backs Plan to Train 10,000 UK Baristas by 2035 With £1M Pledge
Oct 12 · World Coffee Portal · Oatly gives UK coffee careers a £1m boost with Well Grounded partnership

Oatly appoints UK PR and influencer agency · business or money · 1 outlet, 2 articles
Sep 25 · PR Week UK · Exclusive: Oatly appoints UK PR agency
Oct 2 · PR Week UK · Pitch Update: Netflix, Oatly, Hard Rock Hotels, Frasers Group and more…

Oatly widens UK emissions gap to 67% · campaign or stunt · 1 outlet, 1 article
Aug 4 · Green Queen Media · Oatly Widens Oat Milk Emissions Gap to 67% with British Dairy

Mildreds partners with Oatly on summer matcha range · partnership or collab · 1 outlet, 1 article
Aug 5 · London TV · Mildreds Partners with Oatly to Launch Limited Edition Summer Matcha Range

Oatly launches new Barista Editions in Ireland · product or launch · 1 outlet, 1 article
Aug 18 · SHEmazing! · Oatly’s New Barista Editions Are the Coffee Upgrade You Actually Need

Oatly partners with Breadfast for Egypt summer refreshers · partnership or collab · 1 outlet, 1 article
Aug 19 · Green Queen Media · Future Food Quick Bites: Oatly x Breadfast, Blended Koji Beef & Plant Milk Day

Oatly opens Berlin matcha pop-up retail experience · campaign or stunt · 1 outlet, 1 article
Sep 7 · Transform magazine · Oatly turns matcha green into a Berlin pop-up experience - 2026 - Articles

Oatly barista director discusses matcha menu opportunities · other · 1 outlet, 1 article
Sep 7 · restaurantonline.co.uk · The real opportunity behind ‘matcha mania’

Oatly hosts Chili Challenge at Surfers Stockholm · campaign or stunt · 1 outlet, 1 article
Sep 25 · Metro Mode · Chili Challenge at Surfers – how Oatly’s hot challenge works

Profile on Oatly unconventional creative marketing approach · other · 1 outlet, 1 article
Sep 25 · Entrepreneur · How Oatly Became a Creative Force, by Breaking All of Marketing’s Rules

Oatly delivers robust performance despite operating model change · business or money · 1 outlet, 1 article
Sep 25 · The Grocer · Oatly delivers ‘robust performance’ despite operating model change

Amazon slashes Oatly price in Prime Day sale · business or money · 1 outlet, 1 article
Oct 5 · The Sun · 'Best oat milk going' slashed to just £1.42 per carton in Amazon Prime Day sale – cheaper than Tesco and Sainsbury's

Oatly shifts marketing strategy into coffee shop culture · campaign or stunt · 1 outlet, 1 article
Oct 19 · Campaign US · Why Oatly is pouring its marketing efforts into coffee shop culture

Califia Farms: 3 stories

Califia Farms debuts coconut-based coffee creamers · product or launch · 3 outlets, 3 articles
Sep 18 · FoodBev Media · Califia Farms adds two new coconut coffee creamers to US portfolio
Oct 12 · Comunicaffe International · Califia Farms introduces simple coconut creamer innovation
Oct 12 · Trend Hunter · Organic Coconut Coffee Creamers: Califia Farms Introduces Vanilla Crème and Toasted…

Califia Farms launches Banana Crème coffee drinks · product or launch · 2 outlets, 2 articles
Aug 4 · Prepared Foods · Califia Farms Unveils Banana Crème Coffee Line
Aug 6 · Go Dairy Free · Califia Farms Creamy Coffee & Tea Drinks in New on Trend Flavors

Califia Farms unveils fall seasonal almond creamers · product or launch · 2 outlets, 2 articles
Sep 3 · Dairy Foods Magazine · Califia Farms introduces 2026 seasonal lineup
Sep 25 · Beverage Industry · Califia Farms seasonal flavors

Planet Oat: 3 stories

Planet Oat launches Humble Edition oatmilk · product or launch · 4 outlets, 5 articles
Sep 1 · PR Newswire · Planet Oat Unveils Humble Edition Oatmilk
Sep 1 · Dairy Foods Magazine · Planet Oat launches Humble Edition Oatmilk
Sep 2 · Green Queen Media · Humble Edition: Planet Oat Releases Five-Ingredient Oat Milk with Banana Purée
Sep 11 · FoodNavigator.com · Plant-based milk brands double down on simplified ingredient lists amid processing scrutiny
Sep 18 · Progressive Grocer · Planet Oat Humble Edition Oatmilk

Planet Oat launches Humble Brag Tour · event or sponsorship · 1 outlet, 1 article
Oct 19 · Patch · Local Event: Planet Oat Brings 'Humble Brag Tour' to Kansas City Metro

Review of Planet Oat Humble Edition oat milk · review or ranking · 1 outlet, 1 article
Oct 19 · Sporked · Planet Oat Went Back To Basics So We Just Had to Try It

Alpro: 5 stories

Taste test: supermarket oat milks beat Oatly and Alpro · review or ranking · 3 outlets, 3 articles
Aug 19 · Daily Express · Cheap supermarket oat milk beats Alpro and Oatly in taste test
Aug 19 · Wales Online · I tried supermarket oat milks and found 2 that beat Alpro and Oatly on taste and price
Aug 19 · Liverpool Echo · I tried supermarket oat milks — 2 are tastier and cheaper than Alpro and Oatly

McDonald's partners with Alpro for matcha campaign · partnership or collab · 2 outlets, 2 articles
Sep 2 · Green Queen Media · Future Food Quick Bites: Alpro x McDonald’s, Leon Shiitake Burger & Vegan Hospitality
Sep 18 · Plant Based News · McDonald’s Partners With Alpro For Matcha-Themed Campaign

Alpro launches Greek-style plant-based yoghurt · product or launch · 1 outlet, 1 article
Sep 1 · Green Queen Media · Alpro Launches Greek-Style Yoghurt Prioritising ‘Extra Creamy’ Texture Over Protein

UK MPs visit Alpro Kettering factory · event or sponsorship · 1 outlet, 1 article
Sep 1 · Northamptonshire Telegraph · MPs tour Northamptonshire sites showcasing the value of British supply chains

Alpro adds autumn Barista Cinnamon Roll flavor · product or launch · 1 outlet, 1 article
Oct 2 · Grande Consumo · Alpro reinforces its Barista range with autumn flavors.

Every outlet we counted

Outlet	Oatly	Califia Farms	Planet Oat	Alpro	The category	In all
Green Queen Media	9	0	1	2	11	25
vegconomist.com	8	0	0	0	6	15
Trend Hunter	3	1	0	0	4	8
Dairynews.today	1	0	0	0	6	7
Yahoo Finance	3	0	0	0	1	6
Yahoo	0	0	0	0	4	4
theplantbasemag.com	2	0	0	0	2	4
BevNET.com	2	0	0	0	1	5
Plant Based News	0	0	0	1	2	4
Sporked	1	0	1	0	1	4
BeanScene	0	0	0	0	3	3
Daily Express	1	0	0	1	1	3
Food Business News	1	0	0	0	2	3
FoodBev Media	0	1	0	0	2	3
Kansas City Star	0	0	0	0	3	3
Metro Mode	2	0	0	0	1	3
PR Week UK	2	0	0	0	1	3
The Mirror	0	0	0	0	3	3
Wales Online	1	0	0	1	1	2
VegNews.com	0	0	0	0	2	6
London TV	2	0	0	0	0	3
Bake Magazine	2	0	0	0	0	2
Comunicaffe International	0	1	0	0	1	2
Dairy Foods Magazine	0	1	1	0	0	2
Food & Drink Business	0	0	0	0	2	2
Health.com	0	0	0	0	2	2
Inc.com	0	0	0	0	2	2
LBB - Little Black Book	2	0	0	0	0	2
Parade Magazine	2	0	0	0	0	2
Progressive Grocer	0	0	1	0	1	2
Retail Times	1	0	0	0	1	2
The Grocer	2	0	0	0	0	2
The Star	0	0	0	0	2	2
Verge Magazine	2	0	0	0	0	2
World Coffee Portal	1	0	0	0	1	2
blogTO	1	0	0	0	1	2
Liverpool Echo	1	0	0	1	0	1
The Takeout	0	0	0	0	1	4
foodrepublic.com	1	0	0	0	0	3
Food & Wine	0	0	0	0	1	2
FoodNavigator.com	0	0	1	0	0	2
Go Dairy Free	0	1	0	0	0	2
Alvinology	0	0	0	0	1	1
BBC	0	0	0	0	1	1
Beverage Industry	0	1	0	0	0	1
BeverageDaily.com	1	0	0	0	0	1
Business Daily	0	0	0	0	1	1
Business News Australia	0	0	0	0	1	1
CTV News	0	0	0	0	1	1
Cambridge University Press & Assessment	0	0	0	0	1	1
Campaign UK	1	0	0	0	0	1
Campaign US	1	0	0	0	0	1
Convenience Store	1	0	0	0	0	1
Covering Climate Now	1	0	0	0	0	1
Creative Moment	1	0	0	0	0	1
Daily Hive	0	0	0	0	1	1
DairyReporter.com	1	0	0	0	0	1
ELLE	0	0	0	0	1	1
ESM Magazine	1	0	0	0	0	1
Education Times	0	0	0	0	1	1
Entrepreneur	1	0	0	0	0	1
Global Agriculture	0	0	0	0	1	1
Grande Consumo	0	0	0	1	0	1
Harborough Mail	0	0	0	0	1	1
Harvard Health	0	0	0	0	1	1
Highsnobiety	1	0	0	0	0	1
Hindustan Times	0	0	0	0	1	1
IndexBox	0	0	0	0	1	1
India Today	0	0	0	0	1	1
Inside FMCG	0	0	0	0	1	1
Inside Halton	0	0	0	0	1	1
Investing News Network	1	0	0	0	0	1
Irish Farmers Journal	0	0	0	0	1	1
K24 Digital	0	0	0	0	1	1
KTNV Las Vegas	0	0	0	0	1	1
Lancs Live	0	0	0	0	1	1
Livingston Enterprise	0	0	0	0	1	1
London On The Inside	1	0	0	0	0	1
MTL Blog	0	0	0	0	1	1
MTV Lebanon	0	0	0	0	1	1
Malaya Business Insight	0	0	0	0	1	1
Market Data Forecast	0	0	0	0	1	1
Market Growth Reports	0	0	0	0	1	1
Martha Stewart	0	0	0	0	1	1
Media in Canada	1	0	0	0	0	1
Mid-Day	0	0	0	0	1	1
Mini Me Insights	0	0	0	0	1	1
Mirage News	0	0	0	0	1	1
Moneycontrol.com	0	0	0	0	1	1
Morning Brew	0	0	0	0	1	1
NDTV Profit	0	0	0	0	1	1
New Wave Magazine	1	0	0	0	0	1
News-Medical	0	0	0	0	1	1
Newser	0	0	0	0	1	1
Nine.com.au	0	0	0	0	1	1
Northamptonshire Telegraph	0	0	0	1	0	1
Orlando Weekly	0	0	0	0	1	1
PAUSE Online	1	0	0	0	0	1
PETA UK	0	0	0	0	1	1
Patch	0	0	1	0	0	1
Physicians Committee for Responsible Medicine	0	0	0	0	1	1
Prepared Foods	0	1	0	0	0	1
Real Simple	0	0	0	0	1	1
Retail Insider	1	0	0	0	0	1
Retail News Asia	0	0	0	0	1	1
SHEmazing!	1	0	0	0	0	1
Saga Magazine News	0	0	0	0	1	1
Sentient Media	0	0	0	0	1	1
South China Morning Post	0	0	0	0	1	1
Streets Of Toronto	1	0	0	0	0	1
Stuff.co.nz	0	0	0	0	1	1
Tea & Coffee Trade Journal	1	0	0	0	0	1
Tech in Asia	0	0	0	0	1	1
The Arkansas Democrat-Gazette	1	0	0	0	0	1
The Baylor Lariat	0	0	0	0	1	1
The Drum	1	0	0	0	0	1
The Eastleigh Voice	0	0	0	0	1	1
The Economist	0	0	0	0	1	1
The Irish Times	0	0	0	0	1	1
The Journal	0	0	0	0	1	1
The Nation	1	0	0	0	0	1
The Sun	1	0	0	0	0	1
The Times of India	0	0	0	0	1	1
The Upcoming	0	0	0	0	1	1
The Western Producer	0	0	0	0	1	1
Totally The Bomb	1	0	0	0	0	1
Transform magazine	1	0	0	0	0	1
Tridge	0	0	0	0	1	1
UC Davis	0	0	0	0	1	1
UkrAgroConsult	0	0	0	0	1	1
United Nations Development Programme	0	0	0	0	1	1
United News of Bangladesh	1	0	0	0	0	1
University of the Philippines Diliman	0	0	0	0	1	1
Verywell Health	0	0	0	0	1	1
View the VIBE	1	0	0	0	0	1
Vogue Scandinavia	1	0	0	0	0	1
WKEF	0	0	0	0	1	1
Yle	0	0	0	0	1	1
just-food.com	1	0	0	0	0	1
niagara-gazette.com	1	0	0	0	0	1
restaurantonline.co.uk	1	0	0	0	0	1
strategyonline.ca	1	0	0	0	0	1
timesdaily.com	1	0	0	0	0	1
Cyclingnews	0	0	0	0	0	3
EF Pro Cycling	0	0	0	0	0	3
Outside Magazine	0	0	0	0	0	3
Tasting Table	0	0	0	0	0	3
USA Cycling	0	0	0	0	0	3
AOL.ca	0	0	0	0	0	2
ProCyclingUK	0	0	0	0	0	2
QSR Media UK	0	0	0	0	0	2
Agriland	0	0	0	0	0	1
Allrecipes	0	0	0	0	0	1
BizBash	0	0	0	0	0	1
BusinessCloud	0	0	0	0	0	1
BusinessGreen	0	0	0	0	0	1
ClickPost	0	0	0	0	0	1
Cycling West	0	0	0	0	0	1
CyclingUpToDate.com	0	0	0	0	0	1
Danone	0	0	0	0	0	1
Delish	0	0	0	0	0	1
Dexerto	0	0	0	0	0	1
Eat This Not That	0	0	0	0	0	1
Escape Collective	0	0	0	0	0	1
Forbes	0	0	0	0	0	1
Hospitality & Catering News	0	0	0	0	0	1
J Sainsbury plc	0	0	0	0	0	1
Kansas City Pitch	0	0	0	0	0	1
Marketing Brew	0	0	0	0	0	1
Metro.co.uk	0	0	0	0	0	1
New Food	0	0	0	0	0	1
NewsBreak: Local News & Alerts	0	0	0	0	0	1
People for the Ethical Treatment of Animals (PETA)	0	0	0	0	0	1
Philadelphia Cycling Classic	0	0	0	0	0	1
PressReader	0	0	0	0	0	1
Secret Atlanta	0	0	0	0	0	1
SheKnows	0	0	0	0	0	1
Sticky Bottle	0	0	0	0	0	1
Tech Funding News	0	0	0	0	0	1
Tech.eu	0	0	0	0	0	1
The Mercury News	0	0	0	0	0	1

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