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Marketing SlidesSocial audit

Notion's only breakouts were its own team on the TikTok it stopped posting to

3 of Notion's 89 own unpaid posts this year reached 3× their normal, and all three were TikToks made by the team: a deadpan coding joke (9.5×), a myth skit (4.2×), a launch told to camera (3.3×). None of the 69 Instagram posts did, and no TikTok has gone up since May 26. Restart TikTok with short team skits, keep videos under 15 seconds (the one kind that lifts), and stop the builder spotlights (0.59×).

Notion@notionhq on Instagram · @notionhq on TikTok

89 posts scoredInstagram 30 Oct 2025 to 22 Oct 2026TikTok 27 Oct 2025 to 26 May 2026

26 videos watched524 comments read

October 27, 2026public counts only

Marketing Slides02

The short version

Every breakout came from Notion's own team on TikTok; Instagram never broke out

3 of 89

own unpaid posts reached 3× their normal, all TikToks

Instagram Oct 2025 – Oct 2026, TikTok Oct 2025 – May 2026

153 days

since the last TikTok, on May 26

@notionhq, 144K followers

1.27×

a typical video under 15 seconds against its normal

16 videos; the typical post: 0.89×

0.59×

a typical builder spotlight against its normal

20 posts, no breakout

01Every breakout put the team on camera.

A coder's deadpan joke about the job (9.5×, 128K plays), a teammate laughing off “Notion is just a fancy to-do list app.” (4.2×), a teammate announcing Custom Agents (3.3×). All three are TikToks.

02TikTok earned it, then stopped.

No TikTok since May 26, while Instagram carries on at 1.9 posts a week. None of the 69 Instagram posts reached 3× its normal; a normal own reel reaches 36K plays, 7% of 495K followers.

03Short works; spotlights and creator posts drag.

Videos under 15 seconds are the one kind that lifts (1.27×, 16 videos). Builder spotlights sit at 0.59× and posts made with a creator or another brand at 0.66× (33 posts).

Public counts only (plays, likes, comments, shares). Left out of every judgment: 35 Instagram posts owned by partners with Notion as collaborator (11 of them paid partnerships, 4 with far more plays than likes) and 1 own TikTok with far more plays than likes.Notion · Social audit

Marketing Slides03

The account today

Instagram carries Notion at 1.9 posts a week; TikTok stopped in May

A normal reel Notion posts itself reaches about 36K plays and a normal carousel 667 likes, for 495K followers. TikTok's 144K followers have had no new video in 153 days; a normal TikTok reached 10.3K plays.

Account	Followers	Posts a week	Last post	A normal post today	Median comments	Posts per week, last 26 weeks
Instagram @notionhq	495K	1.9	26 Oct 2026	36K plays · reels 667 likes · photos and carousels	22
TikTok @notionhq	144K	0.0	26 May 2026 · 153 days ago	10K plays · videos	4

Left out of the normal: 35 Instagram posts owned by partners (creators and studios) with Notion as collaborator; their reels reach a median 29K plays, below the 36K of a normal Notion reel. Four creator reels from January reached 2M to 21.6M plays on a few thousand likes: bought plays.

Public counts read October 27, 2026. "A normal post" = the median of up to 30 earlier posts of the same kind on that account (at least 8). Plays and likes are the platforms' own public counts; reach and saves are only in the owner's dashboard.Notion · Social audit

Marketing Slides04

Every post against its own normal

Most posts land near their normal; only three broke out, all on TikTok

Each dot is one of Notion's own posts against up to 30 before it of the same kind. Instagram rarely leaves the band between half and triple its normal; the three red dots are TikToks from January to March. Three posts are direction, not proof.

89 posts scored

3× or more	3	3%
1.5–3×	12	13%
around normal	62	70%
half or less	12	13%

Numbered dots are the four posts on the next slide.

Each dot is one post: its plays (likes for Instagram photos and carousels) divided by the median of up to 30 posts before it of the same kind on the same account (at least 8). Log scale. Posts from the last 7 days are still gathering views.Notion · Social audit

Marketing Slides05

The posts that broke out

The three breakouts are Notion's own people, talking like people

The three posts that reached 3× their normal, all TikToks made by the team, and the best Instagram post (2.9×).

TikTok video · 7 Jan 20269.5×

128K plays · normal 14K · 7 Jan 2026

Not what I signed up for…

7.6 seconds, one deadpan face, one line on screen. The joke is the job itself: coding instead of anime journals.

TikTok video · 13 Feb 20264.2×

39K plays · normal 9.3K · 13 Feb 2026

We just want to talk.

Puts the insult on screen, “Notion is just a fancy to-do list app.”, then laughs and marches at the camera. No cuts.

TikTok video · 23 Mar 20263.3×

32K plays · normal 9.7K · 23 Mar 2026

Custom Agents are AI teammates that automate your busywork. Here are five tips to build your first one: Pick one task you do repeatedly (tagging, routing, weekl

Opens on the news, “Custom Agents just dropped on Notion.”, then five tips over the product, told by a teammate.

Instagram carousel · 11 Dec 20252.9×

3.1K likes · normal 1K · 11 Dec 2025

London, Paris, even Tokyo — have you spotted our billboards in your city yet? 👀

A real billboard with “Let them cook” and a question to the reader: have you spotted one?

Multiple = this post's plays (likes for Instagram photos and carousels) ÷ the median of up to 30 posts before it of the same kind (at least 8). Click a card in the HTML version to open the post.Notion · Social audit

Marketing Slides06

How the winners are made

The best videos cut a third as often; the worst run long and talk from the start

We watched the 10 videos that did best against their normal, 6 around normal and the 10 that did worst.

We watched	Did best 10 videos	Around normal 6 videos	Did worst 10 videos
Length	25 s	26 s	41 s
Cuts per minute	6.2	14	17
First cut lands	3.5 s	3.0 s	3.5 s
A person in the first second	60%	67%	60%
Words on screen in the first 2 s	70%	67%	90%
Someone speaks in the first 5 s	50%	50%	100%
Product in the first 3 s	40%	17%	30%
Most common opening	news or announcement	news or announcement	problem or pain
Most common format	animation or motion graphics	skit or acted scene	creator-style (UGC)
Who carries it	brand team or founder	brand team or founder	brand team or founder

Fewer cuts.The best ran a median 6.2 cuts a minute, the normal ones 14, the worst 17. One idea, held on screen.

The worst run long.The 10 worst ran a median 41 seconds; the best and the normal ones about 25. Under 15 seconds is the one kind of video that lifts (1.27×).

The worst all talk first.All 10 of the worst start talking in the first 5 seconds; 5 of the 10 best and 3 of the 6 normal ones do. 4 of the best have no person on screen at all.

Measured from the video files: length, cuts (scene changes, ffmpeg), first cut. Read from each video by an AI model: who and what is on screen, words spoken and written in the opening. About ten videos a group: read it as direction, not proof.Notion · Social audit

Marketing Slides07

What earns, by kind of post

Only short videos lift; builder spotlights and creator posts drag

Each kind of Notion's own posts against its typical post this year, which runs at 0.89× of the normal the posts before it set.

Kind of post	Posts	Median	3× or more	Read
All posts	89	0.89×	3	The yardstick
Relatable Work Culture	20	1.07×	2	About normal
Product Drops and Features	13	1.13×	0	About normal
Community and Events	19	0.91×	0	About normal
AI and Agent Tutorials	11	0.80×	1	About normal
Builder Case Studies	20	0.59×	0	Drags
TikTok video	19	1.09×	3	About normal
Instagram reel	39	0.84×	0	About normal
Instagram carousel	27	0.93×	0	About normal
Video under 15 s	16	1.27×	2	Do more
Video 30-60 s	10	0.65×	0	Drags
With a creator, celebrity or other brand	33	0.66×	0	Drags

Median = the middle post's multiple of its own normal; each kind is read against the first row. Long shot = a typical post does no better, but it holds more than its share of the 3× posts. Under 10 posts = thin. Kinds of post read from captions and videos by an AI model.Notion · Social audit

Marketing Slides08

What's holding the account back

Three things hold the account back: spotlights, reposted creators and a quiet TikTok

TikTok video · 27 Oct 20250.20×

4.1K plays · normal 21K · 27 Oct 2025

A creator's day-planning video, reposted with credit. Opens on her deadline problem; 17 likes.

Instagram carousel · 4 Feb 20260.23×

234 likes · normal 1K · 4 Feb 2026

A portrait and a question in capitals; the story sits in a caption few people read.

Instagram reel · 6 Aug 20260.36×

14K plays · normal 38K · 6 Aug 2026

Opens on a general problem instead of what's new. 38 seconds of talking to camera.

01Spotlights the feed scrolls past.

20 builder spotlights at 0.59×: a stranger's portrait and a question in capitals give the feed little reason to stop.

02Other people's videos, reposted.

Three creator videos reposted to TikTok in October 2025 got 0.20× to 0.31× their normal; posts made with a creator or another brand sit at 0.66×.

03TikTok went quiet.

No TikTok since May 26. Its breakouts reached 128K, 38.6K and 31.6K plays; a normal own Instagram reel reaches 36K, so two of the three out-reached Instagram.

Flat = half its normal or less; only posts 7 days or older can count as flat. The carousel is judged on likes, the two videos on plays.Notion · Social audit

Marketing Slides09

What the audience says

People love the product, ask for fixes, and push back on the AI

524 comments on 39 posts. 108 are about praise for Notion and its posts; 34 about feature requests; 28 about pushback on AI, credit limits, price or complexity; 23 about bugs and lost pages; 12 about billing and support.

524 comments, grouped by what they say

Reactions and jokes121

Praise for Notion and its posts108

Emoji, tags, spam91

Workflow talk84

Feature requests: mobile, calendar34

Pushback: AI, credit limits, price28

Bugs, lost pages, outages23

Collab, UGC and job offers20

Billing and support12

In their words

TikTok · @andrezinh0123 · on TikTok video, 13 Feb 2026 (4.2×)

To-do-lists (for all tastes) + Obsidian. What else Notion is?

TikTok · @dudneuehdh2717 · on TikTok video, 7 Jan 2026 (9.5×)

Please don’t add anymore AI until search is fixed plz 🙏

Instagram · @ana_liaterra · on Instagram carousel, 11 Dec 2025 (2.9×)

Guys, the duplicate button isn’t working. Could you please check this?

Comments as written. Instagram gives up to 15 recent comments a post; TikTok's come from the best and the normal posts. We can't see Notion's replies.Notion · Social audit

Marketing Slides10

Three posts to make first

Three videos to make first, built from the posts that already worked

A series

Notion is just a…

The first two secondsA teammate, deadpan, the comment on screen in the first second; she laughs, then walks at the camera.“Notion is just a To-do list app”

Under 10 seconds, one take.
End on the one thing that proves the comment wrong.
Next episode takes the next line from the comments.

Built from TikTok video, 13 Feb 2026 (4.2×); TikTok video, 7 Jan 2026 (9.5×)
Their words “Notion is just a To-do list app”
Their words “To-do-lists (for all tastes) + Obsidian. What else Notion is?”

A launch format

One feature, one animation

The first two secondsThe product on a white screen, the feature answering a request typed on screen in the first frame.“When can I indent a paragraph with a tab? Now.”

Under 10 seconds, text and music, one take.
End on the Notion logo.
Take the next request from the comments.

Built from Instagram reel, 7 Jul 2026 (1.7×); Instagram reel, 18 Sep 2026 (1.6×)
Their words “When can I indent a paragraph with a tab”
Their words “make ipad better plessss”

A launch format

Just dropped, in 15 seconds

The first two secondsA teammate with a mini mic over the product, the feature's name on screen in the first frame.“Now you need to actually put these agents together: here's how.”

Keep the opening of the 3.3× drop (news first); it ran 67 seconds, so this tests it under 15.
One feature, one use.
Post the long walk-through as a second video for those who ask.

Built from TikTok video, 23 Mar 2026 (3.3×); Instagram reel, 2 Mar 2026 (1.9×)
Their words “OK, so now you need some webinars on how to actually put these agents together and build them”
Their words “@notionhq how is notion different from Coworker from Claude ?”

Each idea repeats what this account's own outsized posts did and uses words its audience wrote in the comments. Post numbers are on slide 5 and in the full list in the HTML version.Notion · Social audit

Marketing Slides11

The next four weeks

Four weeks: restart TikTok, keep launches short, keep the rhythm

Week 1Restart TikTok with the skits

Two team skits under 10 seconds, the line on screen in the first second.
Post each to TikTok and Reels the same day.

All 3 breakouts were TikToks; videos under 15 s run 1.27×.

Week 2The next launch, in 15 seconds

The week's feature news as a short to-camera drop.
Swap one builder carousel for it.

The Custom Agents drop reached 3.3× at 67 seconds; this tests its opening short. Builder spotlights sit at 0.59×.

Week 3Take a complaint head-on

One skit on “It hits credit limits”, signed off by the product team first.
One feature animation, under 10 seconds.

28 comments are about pushback on AI, credit limits, price or complexity.

Week 4Keep what cleared 2×

Repeat the best format of weeks 1–3.
Keep the 1.9 Instagram posts a week; skip the 30–60-second middle.

30–60 s videos sit at 0.65×.

The number to read on day 28: how many of the new TikToks clear 2× the old TikTok normal of 10.3K plays. Two of the first six doing it means the restart is working.

What would change this plan: if six restarted TikToks all stay under 10.3K plays, the skits won on timing, not format: keep the short launches, drop the skits.

The plan keeps the current posting rhythm (1.9 posts a week on Instagram, nothing lately on TikTok) and changes what goes in it.Notion · Social audit

Marketing Slides12

How we measured

What we read, how we judged it, and what we cannot see

The accounts. @notionhq on Instagram (495K followers). @notionhq on TikTok (144K followers). We found Instagram from the links on notion.com; TikTok from trying the same handle there.

The posts. The newest 300 posts across the accounts, read October 27, 2026; 89 are scored: 69 on Instagram, posted 30 Oct 2025 to 22 Oct 2026, and 20 on TikTok, posted 27 Oct 2025 to 26 May 2026. Older posts serve only to set the normal.

Against its own normal. Each post is compared with the median of up to 30 posts before it of the same kind on the same account (a post needs at least 8 before it to be scored) (Instagram reels by plays; Instagram photos and carousels by likes, since they have no plays; TikTok by plays). It is not compared with other brands. 3× or more = outsized; half or less = fell flat. Posts younger than 7 days are never counted as flat.

Paid posts. 1 more post reached far past its normal without the likes to match (a fifth of the account's usual likes per play or less): bought plays, judged the same way. Instagram: 35 posts in Notion's grid belong to other accounts (@somethingspecialstudios, @suika.etc, @melodyskim…) with Notion added as a collaborator, 11 of them paid partnerships; 4 of them reached far past the normal without the likes to match (bought plays). Their reach includes the partner's followers, so they sit in a group of their own, outside the normal and the findings.

The videos we watched. 26 videos, taken in turn from each platform: the best against their own normal, a few normal ones, and the flattest. Length, cuts and the first cut are measured from the files; the opening, what is said and shown, and who is on screen were read by an AI model from each video and spot-checked.

The comments. 524 public comments on 39 posts: the top posts, the flat ones and a random slice of the rest, so the read is not only what winners attract.

What we cannot see. Reach, impressions, saves on Instagram, watch time, follows from a post and who your followers are live only in the account owner's dashboard. Plays are not people. Paid boosts we can see only where the platform marks them.

The evidence. The HTML version of this report lists every scored post with its number, its normal and a link.

Marketing Slides · marketingslides.com · Free marketing reports from public data.October 27, 2026

Every post we scored

All 89 posts, best to worst against their own normal

Open any post on the platform. Multiple = the post's count ÷ the median of up to 30 posts before it of the same kind (at least 8).

#	Date	Where	Kind of post	Count	Normal	Multiple	Caption
1	2026-01-07	TikTok video	Relatable Work Culture	128K plays	14K	9.48×	Not what I signed up for…
2	2026-02-13	TikTok video	Relatable Work Culture	39K plays	9.3K	4.16×	We just want to talk.
3	2026-03-23	TikTok video	AI and Agent Tutorials	32K plays	9.7K	3.26×	Custom Agents are AI teammates that automate your busywork. Here are five tips to build your first one: Pick one task you do repeatedly (tag
4	2025-12-11	Instagram carousel	Community and Events	3.1K likes	1K	2.94×	London, Paris, even Tokyo — have you spotted our billboards in your city yet? 👀
5	2026-01-29	Instagram carousel	Builder Case Studies	1.8K likes	827	2.22×	When @justine_snacks builds, she doesn’t just organize — she creates practice. Whether recipe testing, storyboarding content, or planning ho
6	2026-05-11	Instagram carousel	Community and Events	1.7K likes	778	2.16×	A look behind the lens. Join us on May 13 to dive into our new developer platform. Let’s build, together → makewithnotion.com 💾
7	2026-05-26	TikTok video	Community and Events	22K plays	10K	2.15×	your roman empire could be becoming a notion campus leader. apply by June 14 at ntn.so/campus-leaders! video: @jinnaiee
8	2025-12-20	TikTok video	Relatable Work Culture	26K plays	14K	1.9×	some eavesdropping before the holidays. 👂👂
9	2026-03-02	Instagram reel	Product Drops and Features	85K plays	46K	1.86×	Allow us to reintroduce ourselves.
10	2026-08-07	Instagram carousel	Community and Events	1.3K likes	716	1.77×	👀🔜☕️
11	2026-07-07	Instagram reel	Product Drops and Features	63K plays	37K	1.7×	Meet the Notion Agents iOS app. A voice note. A photo of a napkin sketch. A question at 11pm. All handled before you're back at your desk.
12	2025-11-24	Instagram reel	Relatable Work Culture	76K plays	47K	1.6×	Our calendars are ready @tchalamet @martysupreme 🏓📳
13	2026-09-18	Instagram reel	Product Drops and Features	57K plays	36K	1.57×	works with all your favorite agents
14	2026-02-17	Instagram carousel	Builder Case Studies	1.6K likes	1K	1.55×	In 2026 @tpain is building more than music. From scaling Nappy Boy Gaming and Nappy Boy Automotive — to teasing a new network app @nappyboye
15	2026-10-09	Instagram carousel	Community and Events	1K likes	667	1.53×	A look into Day 1 of our Notion Ambassador Summit. 🌎 Two days celebrating our Global Ambassador community at our HQ in San Francisco. Stay
16	2026-03-26	Instagram reel	Product Drops and Features	58K plays	40K	1.43×	Notion 3.4 is a big one! New building blocks. New AI. A lot shipped recently. Here’s what's new: → Dashboard view → Image generation → Pre
17	2025-11-04	Instagram reel	Product Drops and Features	65K plays	46K	1.42×	ICYMI: Introducing Notion Agents. You assign the tasks, your Agents do the work. Have you given it a try? Let us know how you’re building y
18	2026-03-10	TikTok video	Relatable Work Culture	13K plays	9.7K	1.33×	No one has to know you asked 🙂‍↕️
19	2025-11-04	TikTok video	Relatable Work Culture	18K plays	14K	1.31×	You are what you use. Stop using prehistoric tools and workflows.
20	2026-02-17	TikTok video	Student and Template Guides	12K plays	9.7K	1.27×	✨ Ramadan Mubarak from Notion! ✨ Make the most of the month of Ramadan with these top templates, no excuses! #ramadan #ramadan2026
21	2026-03-11	Instagram reel	Relatable Work Culture	58K plays	46K	1.27×	No one has to know you asked 🙂‍↕️
22	2026-02-02	Instagram carousel	Product Drops and Features	1.2K likes	954	1.21×	Live from New York — it’s your AI agents 👀
23	2026-05-13	Instagram reel	Community and Events	44K plays	37K	1.19×	Today. Join us 9PT/12ET → makewithnotion.com 💾
24	2025-10-31	TikTok video	Relatable Work Culture	16K plays	14K	1.16×	At least Joyce used AI Meeting Notes 😮‍💨
25	2025-12-01	Instagram carousel	Product Drops and Features	1.1K likes	1K	1.13×	On Dasher, on Dancer, on Prancer, and Vixen! Dress your Notion Agent in festive holiday gear with our winter seasonal accessory ❄️🎁
26	2026-02-24	Instagram reel	Product Drops and Features	56K plays	50K	1.12×	Introducing Custom Agents. The AI team that never sleeps 🌙 They’re autonomous, built for teams, and easy for anyone to build. Give them a j
27	2025-10-31	Instagram reel	Relatable Work Culture	49K plays	44K	1.1×	At least Joyce used AI meeting notes 😮‍💨
28	2026-03-23	Instagram reel	Community and Events	47K plays	43K	1.1×	Calling all builders! We’re teaming up with @contra for a Notion Custom Agent Buildathon on March 24th. With $5K of prizes on the line — it’
29	2026-03-18	TikTok video	Relatable Work Culture	11K plays	9.7K	1.09×	Ads will not be coming to Notion, but they will be AT Notion. Book an intern today.
30	2026-07-30	Instagram reel	Builder Case Studies	40K plays	37K	1.08×	An ancient craft, scaling with modern tools. @monumental_labs built a Notion Custom Agent that turns scope + notes into a client-ready prop
31	2026-02-23	Instagram reel	Product Drops and Features	52K plays	49K	1.06×	👀
32	2026-03-19	Instagram reel	Relatable Work Culture	42K plays	40K	1.05×	Book your intern today 👫
33	2026-10-22	Instagram carousel	Student and Template Guides	699 likes	667	1.05×	introducing notion for students → a hub where your semester lives. classes, clubs, internships, portfolio, all in one place: ntn.so/for-stud
34	2026-02-24	Instagram reel	AI and Agent Tutorials	51K plays	51K	1.01×	Welcome to Notion on Notion. Before we shipped Custom Agents, we used them ourselves. Now every team, from Environment to Engineering to Le
35	2026-04-07	Instagram reel	AI and Agent Tutorials	38K plays	38K	1.0×	The data’s in…🥁 We looked across 300,000+ Custom Agents to find the top 5 connectors teams use to automate work across their tools. Here’s
36	2026-01-23	TikTok video	Relatable Work Culture	10K plays	10K	0.97×	👀 what you got there?
37	2026-04-23	Instagram carousel	Product Drops and Features	834 likes	856	0.97×	Introducing Plan Mode. Because a prompt without a plan is just a wish. In plan mode, your agent shows its work in a read-only sandbox befo
38	2025-12-18	Instagram carousel	Community and Events	1K likes	1.1K	0.95×	This finals season, thousands of students joined us for The Great Noodle Lock-In.
39	2026-06-24	Instagram carousel	Relatable Work Culture	671 likes	716	0.94×	AI is moving fast. Most companies aren't. The loudest stories come from the edges - autonomous agents, massive job losses, whole industrie
40	2025-11-04	Instagram carousel	Community and Events	1K likes	1.1K	0.93×	London called, so we answered! Follow along for all the fun across the pond 📞🇬🇧 #makewithnotion
41	2026-08-27	Instagram carousel	Builder Case Studies	663 likes	716	0.93×	@crafty_delivers runs workplace food + beverage programs for hundreds of brands. Which means repeat questions and a million tiny processes.
42	2026-05-27	Instagram photo	AI and Agent Tutorials	719 likes	778	0.92×	Grab a notebook (or, you know…a Notion page). New Academy path: Notion AI. Learn to turn docs, meetings, and connected tools into context,
43	2026-09-22	Instagram photo	Relatable Work Culture	636 likes	692	0.92×	Just got the keys to this account. What do you want to see from us?
44	2026-05-28	Instagram reel	Community and Events	34K plays	38K	0.91×	In conversation from our evening with @read.feedme. A snippet from last nights conversation with @emilysundberg + @emmett on the topic of ta
45	2026-06-22	Instagram carousel	Community and Events	641 likes	720	0.89×	Scenes from @edgeesmeralda 💭💻
46	2026-03-30	Instagram reel	Community and Events	35K plays	40K	0.86×	Think Together.
47	2026-04-09	Instagram reel	Community and Events	32K plays	38K	0.85×	And with that, it’s a wrap! We partnered with @contra + the Notion NYC Community for a Buildathon night of building Notion AI Agents live. H
48	2026-03-23	Instagram reel	AI and Agent Tutorials	36K plays	43K	0.84×	Custom Agents are AI teammates that automate your busywork. Here are five tips to build your first one: 1) Pick one task you do repeatedly
49	2026-08-10	Instagram reel	Builder Case Studies	30K plays	37K	0.82×	The best work happens when craft and systems think together. Meet the team behind @lacabracoffee, one of specialty coffee’s most thoughtfu
50	2026-03-04	Instagram reel	AI and Agent Tutorials	37K plays	46K	0.8×	For our Chief of Staff Tyler, the week starts on Friday. That’s when his Custom Agent finds the latest status from every project over the
51	2026-05-26	Instagram reel	Community and Events	30K plays	38K	0.8×	The way @janineegonzaless captured this feeling better than we ever could. Notion Campus Leader applications close June 14: ntn.so/campus-le
52	2026-08-10	Instagram reel	Builder Case Studies	29K plays	37K	0.8×	In part 1, you saw what @lacabracoffee is building. Here’s how they maintain the same standard for every cup. Part 2 of 2 ☕️
53	2026-05-04	Instagram photo	Community and Events	721 likes	918	0.79×	School is in session! Notion Campus Leader applications are now open — checkout ntn.so/campus-leaders to learn more. See you there! 📝🍎
54	2025-12-22	Instagram reel	Relatable Work Culture	38K plays	49K	0.78×	👂Some eavesdropping before the holidays.👂
55	2026-06-04	Instagram reel	Builder Case Studies	29K plays	37K	0.78×	A chess club named after the weakest piece on the board. “For new and experienced players, in that order.” @pawnchessclub started with one
56	2026-09-01	Instagram reel	Community and Events	28K plays	36K	0.77×	ICYMI: Notion Market Sydney 🌊 A one-day market featuring goods + workshops from creators & small businesses running on Notion. Where should
57	2026-02-10	Instagram reel	Product Drops and Features	37K plays	49K	0.76×	Amy makes our lives easier every day. It’s time we made something that made hers easier too. 💕🤖 Build custom agents to take over boring, r
58	2026-01-14	TikTok slideshow	Relatable Work Culture	9.2K plays	13K	0.73×	We asked our colleagues what happens after their 9-5. These were the responses 👀
59	2026-02-25	Instagram reel	AI and Agent Tutorials	37K plays	50K	0.73×	Our cofounder Simon built the first Custom Agent at Notion. It had one job: route product feedback. Then he gave it a blank page and let it
60	2026-02-10	TikTok video	Product Drops and Features	6.8K plays	9.7K	0.71×	Amy makes our lives easier every day. It’s time we made something that made hers easier too. 💕🤖 Build custom agents to take over boring, re
61	2026-10-02	Instagram carousel	Builder Case Studies	491 likes	692	0.71×	In conversation with @littleplains 🏖️ The modern agency that starts with curiosity, taste, and shared context. Here’s how they use Notion t
62	2026-08-13	Instagram reel	Relatable Work Culture	25K plays	37K	0.69×	The quiet work of a full ensemble 💭 #thinktogether
63	2025-12-12	Instagram reel	Relatable Work Culture	33K plays	49K	0.68×	Meet the Chief Block Officer.
64	2025-10-31	TikTok video	Student and Template Guides	9.4K plays	14K	0.66×	How do you lock in? @goharsguide has got the answer. Drop a 👀 in the replies, if you’re procrastinating right now. #student #studytok #colle
65	2026-01-21	Instagram reel	Product Drops and Features	32K plays	49K	0.66×	So, our PM Marina thinks most AI is really annoying. That’s exactly why she’s building Custom Agents (coming soon).
66	2025-10-30	Instagram reel	Student and Template Guides	29K plays	46K	0.64×	How do you lock in? @goharsguide has got the answer. Drop a 👀 in the replies if you’re procrastinating right now.
67	2025-11-05	Instagram carousel	Community and Events	650 likes	1K	0.62×	London, we’ve got our eye on you! Thank you to our community of creators, start-ups & builders for all the good vibes. Make with Notion: Lon
68	2026-03-13	Instagram reel	Builder Case Studies	28K plays	46K	0.62×	To study the brain, they built a shared brain. Without a line of code, these two friends created an all-new way for researchers to collabora
69	2026-01-21	TikTok video	Relatable Work Culture	7K plays	12K	0.6×	Sometimes your AI just has to call you mom.
70	2026-04-22	Instagram carousel	Student and Template Guides	607 likes	1K	0.6×	Happy Earth Day 🌎 Find these templates built by our community + more at notion.so/templates 🌱
71	2026-01-06	Instagram carousel	Builder Case Studies	612 likes	1K	0.59×	New York’s @pawnchessclub started with a simple goal: create a space where strangers and friends could play chess without intimidation. Just
72	2026-02-03	Instagram carousel	Builder Case Studies	599 likes	1K	0.59×	For @nadyaokamoto, founder of @itsaugust and marathoner, entrepreneurship is a 26.2-mile race: every obstacle is training, every setback a h
73	2026-01-08	Instagram carousel	Builder Case Studies	586 likes	1K	0.58×	This year, @lacabracoffee chooses ritual over rush. Each origin, each roast profile, each new location — a deliberate study in precision. Th
74	2026-02-27	Instagram reel	Community and Events	29K plays	50K	0.58×	Join our challenge with Major League Hacking! Read more at mlh.link/notion. Deadline is Sunday, March 29th. Can’t wait to see what you can d
75	2026-08-06	Instagram reel	Builder Case Studies	21K plays	37K	0.57×	Edge Esmeralda is a month-long pop-up village where 1,000 people gather to build and test new ways of living. We caught up with its founder
76	2026-02-24	Instagram reel	Builder Case Studies	28K plays	52K	0.54×	The team at @tryramp has an internal mission: be the most productive company in the world. So they brought all their work into Notion, cut t
77	2026-07-13	Instagram carousel	Builder Case Studies	367 likes	716	0.51×	Meet Kelsey — a member of our Notion Ambassador community, building intelligent systems that support seamless synergy from behind the curtai
78	2025-10-30	TikTok video	Student and Template Guides	7.2K plays	15K	0.48×	students, this ones for you: ntn.so/school-survival-guide 📓
79	2026-01-12	Instagram carousel	Builder Case Studies	468 likes	1K	0.47×	Award-winning composer @jpdussan is transforming musical ideas into scores. From organizing his creative process to managing collaborations
80	2026-10-03	Instagram reel	Community and Events	17K plays	36K	0.47×	Notion 101 for Small Businesses → a community evening for collaboration, jazz, and custom agents built from scratch.
81	2026-01-13	TikTok video	Relatable Work Culture	5.7K plays	14K	0.42×	Interviewing discarded designs. Our current mascot talks to 100 million users everyday. But what about the forgotten, early designs that cam
82	2026-01-05	Instagram carousel	Builder Case Studies	428 likes	1.1K	0.41×	This year, Jon Purcell, the travel filmmaker behind @jonsoriginals, is using Notion to turn travel dreams into departure dates. See how Noti
83	2026-08-06	Instagram reel	AI and Agent Tutorials	14K plays	38K	0.36×	Q&A agents are useful on day one. That’s why a lot of teams start there. They answer repeat questions in Slack from your Notion docs (or co
84	2025-10-29	TikTok video	AI and Agent Tutorials	5.6K plays	18K	0.31×	Most people don’t know this: without my assistant, I wouldn’t be sane as a content creator. \| credit:@leila_ugc3
85	2026-01-20	Instagram carousel	Builder Case Studies	274 likes	906	0.3×	What started as sharing the adventures of @madmax_fluffyroad, has grown into @heylittlechonk — a product line built with and for their commu
86	2026-01-14	Instagram carousel	Builder Case Studies	246 likes	954	0.26×	What are you building this year? For @jacksondahl, it’s all about growing Dialectic — his podcast where he talks to people who inspire him.
87	2026-02-04	Instagram carousel	Builder Case Studies	234 likes	1K	0.23×	Building for healthcare means moving fast and earning trust. Dr. Thomas Kelly (doctor-turned-founder) is building an AI Care Partner at @try
88	2025-10-28	TikTok video	AI and Agent Tutorials	4.6K plays	21K	0.22×	Día 7 productivo en NYC ft @soylusette
89	2025-10-27	TikTok video	AI and Agent Tutorials	4.1K plays	21K	0.2×	A trip is coming up, but I am slammed with work, unfinished projects, and deadlines— let’s get it done! \| Credit: @alyona_usa

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