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Marketing SlidesNews coverage · Canva

Canva had most of the widely told stories; its own AI image model was the biggest of all

Over the last 90 days Google News held at least 62 Canva stories to at least 17 for Figma, 10 for Adobe Express and at least 5 for Miro, stock-ticker feeds set aside. Craft, Canva's own image model, reached 48 outlets, more than Figma's Specs launch at 25. Its AI-cost slowdown and value cut reached 12, half of them Australian titles. Only 9 of the 20 outlets with two or more articles on the rivals also wrote about Canva; Moneycontrol and Bloomberg were among the rest.

Canva and 3 rivalsFigma, Adobe Express, Miro
Aug 4 to Nov 1, 2026the last 90 days of Google News
94 stories, 368 articlestold by 229 outlets, grouped into stories by a model
November 2, 2026headlines, snippets and links
Marketing Slides02
The short version

Canva has most of the news; Craft, its own image model, reached the most outlets

64%
of the 33 stories told by two outlets or more were Canva's
Figma 15%, Adobe Express 18%, Miro 3%
48
outlets ran Canva's Craft image model, its biggest story
Miro's sale 31, Figma's Specs launch 25
10
Canva articles in AFR, most of them in August on its value and its backers
Google News, Aug 4 to Nov 1, 2026; press wires and stock-ticker feeds not counted
8
of the 20 outlets with two or more articles about the rivals had nothing about Canva, while 9 wrote about Canva too and 3 have a sister title or a Canva product that did
among the 451 results a Canva search returned, cut off on busy days
01Craft was the biggest story of all

Craft reached 48 outlets, the Jio bundle 20, the Visual Suite features 15 and Brush 12. The AI-cost slowdown and value cut reached 12, and the press ties the two: AFR called Craft the first result of Canva's AI rework.

02India brought Canva's second-biggest story

The Reliance Jio bundle reached 20 outlets, and the Aap Aur Canva campaign 6. India was big for the rivals too: Adobe's free Express access in seven states reached 8 outlets, and Figma launched Specs at Config India.

03Moneycontrol and Bloomberg covered the rivals

Moneycontrol ran Figma's Specs launch, Adobe's free Express access in seven states and Miro's sale, and had nothing on Canva among the 451 results a Canva search returned, a search cut off on busy days. Bloomberg ran Miro's sale and Figma's chief giving up stock awards.

Stories and articles we found in Google News, Aug 4 to Nov 1, 2026. A story is one piece of news, however many outlets told it; which articles are about a brand, and which tell the same story, is a model's read of the headlines.Canva · News coverage
Marketing Slides03
Who got covered

Canva had the most stories and the most outlets of the four

Each brand's stories in Google News over the last 90 days, and how widely they were told. A story is one piece of news however many outlets ran it.

BrandStoriesShare of the 33 stories told by 2+ outletsArticles about itOutletsStories told by 2+ outletsNamed in passing
Canva at least62
64%		2231552163
Figma at least17
15%		7250551
Adobe Express10
18%		3127633
Miro at least5
3%		423313
Articles about it: headlines a model read as about the brand (its launch, its deal, its people, a review of its product); named in passing: one item in a roundup, a line in a wider story. Outlets: the outlet names Google News gives, counted once each. Stock-ticker feeds are set aside (articles: Canva 10, Figma 98, Adobe Express 5, Miro 8): they post share prices and fund filings, not news. Some searches for Canva, Figma and Miro returned 30 articles, the most one search reads, even over a day or two, so their counts are at least these.Canva · News coverage
Marketing Slides04
Week by week

Canva had new stories in 12 of the 13 weeks; Miro in 4

New stories each week, counted in the week the first article came out. From September Canva's counts are at least these.

New stories each week
0246810Aug 4Aug 18Sep 1Sep 15Sep 29Oct 13Oct 27
CanvaFigmaAdobe ExpressMiro
Week ofCanvaFigmaAdobe ExpressMiro
Aug 45201
Aug 112100
Aug 180010
Aug 251030
Sep 19100
Sep 88121
Sep 157110
Sep 223000
Sep 294202
Oct 67200
Oct 137431
Oct 203200
Oct 276100
Canva's October ended with its own AI modelsCraft and Brush came out within days of each other at the end of the month.
A story counts in the week its first article came out. Weeks start on the dates under the chart; the last week ends Nov 1.Canva · News coverage
Marketing Slides05
Canva's biggest stories

Craft reached 48 outlets; the Jio bundle in India 20

Canva's five biggest stories by outlets, and October's security story: a hacker group's claim and Canva confirming a third-party incident. September's Canny breach reached 3 outlets.

48 outlets · 53 articles · Oct 26 · product or launch

Canva launches in-house AI image model Craft

“Canva reveals new AI image tool as it races to beat Google, OpenAI”, AFR

Also: AOL.ca, Adgully, Brief IA, Business Insider, CMSWire and 42 more

20 outlets · 21 articles · around Sep 16 · partnership or collab

Reliance Jio bundles free Canva Pro subscriptions

“Jio and Canva Expand Access to AI-Powered Design Tools Across India”, Konsulteer

Also: Ahmedabad Mirror, Analytics Insight, BMI, DT Next, ET Telecom and 14 more

15 outlets · 15 articles · Sep 3 · product or launch

Canva rolls out 100+ Visual Suite features

“Canva takes the fight to Microsoft and Google for enterprise subscribers”, Forbes Australia

Also: Adgully, BMI, Fortune, Fortune India, Gadget Pilipinas and 9 more

12 outlets · 17 articles · Aug 5 · business or money

Canva slows its AI rollout over costs; investors mark down its value

“Tech darling Canva’s summer slump deepens”, AFR

Also: Creative Bloq, Diginomica, Forbes Australia, Fortune, Inc.com and 6 more

12 outlets · 12 articles · Oct 29 · product or launch

Canva launches Brush vision-language AI model

“Canva launches AI design editing model ‘Brush’”, Capital Brief

Also: Crypto Briefing, Fast Company, FourWeekMBA, Gadgets 360, NewsBytes and 6 more

3 outlets · 4 articles · Oct 19 · legal or safety

Hackers claim Canva data theft; Canva confirms a third-party incident

“Exclusive: Aussie software giant Canva confirms third-party data incident”, Cyber Daily

Also: Escudo Digital, SOCRadar

Canva's stories with the most outlets, then the most articles, and its biggest lawsuit or safety story. The headline is one naming the brand, from the outlet that wrote most about the brand; the HTML version lists every article of every story.Canva · News coverage
Marketing Slides06
The rivals' biggest stories

The rivals' biggest: Figma's Specs launch, Adobe's free access in India, Miro's sale

Each rival's three biggest stories by outlets. Miro's sale to Bending Spoons reached 31 outlets; its next story reached 1.

Figma · 17 stories
25 outlets · 29 articles · Oct 12

Figma launches Specs, Code Layers and MCP tools at Config India

“Figma plans India expansion amid strong customer adoption”, TechGig

12 outlets · 19 articles · Aug 5

Figma reports Q2 2026 earnings results

“Figma Q2 Earnings Call Highlights”, Yahoo Finance

4 outlets · 4 articles · Sep 6

Figma deploys AI agents for security operations

“Figma Deploys AI Agents for 70% Faster Security Alert Resolution”, TechGig

Adobe Express · 10 stories
8 outlets · 8 articles · Aug 27

Adobe partners with seven Indian states for free Express access

“Adobe Express: 7.8 million students, teachers to get free software access in 7 states”, Zee Business

6 outlets · 6 articles · Oct 19

Epson launches Epson Print add-on for Adobe Express

“Epson Integrates New Add-On for Adobe Express”, Wazzup.PH

3 outlets · 3 articles · around Sep 18

Adobe Express partners with FamApp's Fam Insider

“Adobe Express joins FamApp's new Fam Insider programme”, t2ONLINE

Miro · 5 stories
31 outlets · 37 articles · around Sep 9

Bending Spoons acquires Miro for $1.36 billion

“Bending Spoons Completes Acquisition of Miro”, Yahoo Finance

1 outlet · 2 articles · Aug 4

TNL Mediagene's Infobahn partners with Miro in Japan

“TNL Mediagene's Infobahn Begins Delivering Enterprise Organizational Design Services Built on Miro's AI-Powered Workspace”, Yahoo Finance

1 outlet · 1 article · Oct 19

Miro shuts down services for Russian users

“The Russian-created service Miro completely closed for Russians a month before its sale to Italians”, www1.ru

Each rival's stories with the most outlets, then the most articles, and each rival's biggest lawsuit or safety story. A model grouped the articles into stories from their headlines.Canva · News coverage
Marketing Slides07
What the stories are about

Canva is covered most for partnerships; Figma for launches and its people

What each brand's stories were about, by a model's read of the headlines. Partnerships are 16 of Canva's stories and launches 7, of at least 62.

Stories by kind, and each kind's share of the brand's stories sorted by a model
Kind of storyCanva (62)Figma (17)Adobe Express (10)Miro (5)
Partnership or collab16 (26%)–5 (50%)1 (20%)
Product or launch7 (11%)5 (29%)1 (10%)1 (20%)
People7 (11%)5 (29%)–1 (20%)
Campaign or stunt7 (11%)1 (6%)2 (20%)–
Event or sponsorship8 (13%)–––
Review or ranking4 (6%)2 (12%)2 (20%)–
Business or money5 (8%)1 (6%)–1 (20%)
Other4 (6%)3 (18%)––
Legal or safety4 (6%)––1 (20%)
Each story's kind is a model's read of its headlines. Cells: stories of that kind (share of that brand's stories); "–" = none of that kind among the brand's stories.Canva · News coverage
Marketing Slides08
The outlets

Australian and tech titles write about Canva; Yahoo Finance about the rivals' results and deals

The outlets with the most articles about these brands or the category, and those with two or more articles on a rival and nothing on Canva (8 of 20 such outlets, while 9 wrote about both).

OutletCanvaFigmaAdobe ExpressMiroThe category
Yahoo Finance07156
Creative Bloq51006
AFR100000
Capital Brief70000
Konsulteer31020
TechCrunch12011
FourWeekMBA12011
Small Business Trends50000
TechGig13100
t2ONLINE31100
Forbes Australia40000
Analytics Insight21100
2+ articles on the rivals, none on Canva

Moneycontrol.com (Figma 2, Adobe Express 1, Miro 1); Bloomberg.com (Figma 2, Miro 1); Analytics India Magazine (Figma 2); CNA (Figma 1, Miro 1); DQ (Figma 2); Mezha.net (Figma 1, Miro 1); The Next Web (Miro 2); jawlah.co (Figma 2). Not listed though they had no article about Canva: Yahoo Finance, whose sister title Yahoo Tech wrote about Canva; MakeUseOf (it tests Affinity, a Canva product, without naming Canva); The Economic Times, whose sister titles ET BrandEquity and ET Telecom wrote about Canva.

Counts are articles about each rival. Press wires and stock-ticker feeds are not counted as outlets anywhere.

The 12 outlets with the most articles about any of the four brands or on the category's topic (searches for “graphic design software” and “online design tool”). Brand columns: articles about the brand. "0" for Canva: none of the 451 results the search returned for Canva was about it from that outlet.Canva · News coverage
Marketing Slides09
What to pitch next

Three pitches: Brush to AI desks, the new campaign to The Drum, Affinity to its testers

Each is built from what got covered in these 90 days.

Pitch 1

Take Brush to the AI desks that ran Figma's Specs

Analytics India Magazine and DQ ran Figma's Specs launch. Offer both Brush, Canva's newer model, with the cost figure FourWeekMBA put in its headline: “Canva Builds Its Own AI Model, Says It Cuts Edit Costs 46%”.

From Figma: Figma launches Specs, Code Layers and MCP tools at Config India (25 outlets); Canva: Canva launches Brush vision-language AI model (12 outlets); Outlets: Analytics India Magazine, DQ

Pitch 2

Take the North American campaign to The Drum

Canva's North American campaign with GS&P came out in the last week of October and reached 3 outlets, Ad Age among them. The Drum already knows Canva's marketing team: it interviewed Jimmy Knowles, its experiential lead, in September. Offer The Drum the campaign with the people who made it.

From Canva: Canva launches North American brand campaign with GS&P (3 outlets); Canva: Jimmy Knowles discusses Canva experiential marketing strategy (1 outlet); Outlets: The Drum

Pitch 3

Send Affinity to the people already testing it

MakeUseOf put Affinity to the test against Figma. ProSuite and “Affinity 3.3” reached 9 outlets, Creative Bloq among them. Send both a hands-on with the next release.

From Canva: Canva launches ProSuite and Affinity 3.3 (9 outlets); Figma: Review comparing Figma and Affinity (1 outlet); Outlets: MakeUseOf, Creative Bloq

Each idea is built from the stories and outlets named under it. They show what got covered in the window, not a promise of coverage.Canva · News coverage
Marketing Slides10
How we measured

What we searched, how we counted, and what Google News can't show

The searches. Google News, US edition, in English, Aug 4 to Nov 1, 2026: Canva as Canva; Figma as Figma; Adobe Express as Adobe Express; Miro as Miro; the category as graphic design software, online design tool. The US edition also lists news from other countries; it counts for every brand alike. The rivals were named for this sample. Adobe Express is a product line inside a company, so company news falls outside it; Miro is a whiteboard tool and the furthest of the three.

How we read it. One Google News search per brand and category phrase per week, a busy week asked again in halves (146 searches, up to 30 articles each), read through DataForSEO: the outlet, headline, snippet and age of every result. An article found twice is counted once. Google prints a date for older articles and an age ("3 weeks ago") for recent ones, so a recent article's day can be days off. A card marked around rests on ages like "1 month ago" and can be weeks off. Some searches for Canva, Figma and Miro returned 30 articles, the most one search reads, even over a day or two, so their counts are at least these.

Stories and kinds. A model (Gemini) read every headline and snippet we found for each brand: about the brand, named in passing, or not about it (another company with the same name, a shop listing); then grouped the articles about it into stories, one piece of news each, and gave each story a kind. 505 articles a search returned were not about the brand searched and are left out. 172 results were social posts, shop pages or a brand's own site and are not counted. 121 stock-ticker articles are set aside (Canva 10, Figma 98, Adobe Express 5, Miro 8).

The outlets. Outlets are counted once each, by the name Google News gives. The outlets slide ranks outlets by articles about any of the four brands plus articles a model read as about the category, from the category searches.

What Google News can't show. It lists the coverage it finds, not all coverage: paywalled trade titles, podcasts, TV and newsletters are mostly missing, and a search reads up to 30 articles. These are stories we found, not every story there was. We keep headlines, snippets and links, never article text.

Marketing Slides · marketingslides.com · Free marketing reports from public data.November 2, 2026
Every story we found

Every story, brand by brand, with every article

Stories in order of outlets, then articles. Each article: its date, outlet and headline, linked to the article (some links open through Google News).

Canva: 62 stories

Figma: 17 stories

Adobe Express: 10 stories

Miro: 5 stories

Every outlet we counted

OutletCanvaFigmaAdobe ExpressMiroThe categoryIn all
Yahoo Finance0715633
Creative Bloq5100612
AFR10000010
Capital Brief700007
Konsulteer310207
TechCrunch120116
FourWeekMBA120115
Small Business Trends500005
TechGig131005
t2ONLINE311005
Forbes Australia400006
Analytics Insight211005
Crypto Briefing220004
Gadgets 360301004
Moneycontrol.com021104
freeyork200024
tech-insider.org300005
Coursera000034
MakeUseOf021004
NewsBytes300004
Bloomberg.com020103
Campaign India120003
Fortune300003
PW000033
The Information120003
The Verge210003
Designmodo000027
Times Bull200005
TechRadar200004
The Economic Times011004
Adgully200003
BMI200003
Inc.com200003
LBB - Little Black Book200003
News18200003
Quasa.io101003
디지털투데이100103
Analytics India Magazine020002
CNA010102
ContentGrip100012
Creative Boom100012
Cyber Daily200002
DQ020002
DesignRush110002
Diginomica110002
Gadget Pilipinas200002
Hindustan Times200002
KARV Tech Insider110002
Mezha.net010102
Open Magazine200002
PYMNTS.com000112
Passionate In Marketing200002
SmartCompany200002
Social Samosa200002
Startup Daily200002
TechJuice200002
Technology Magazine200002
The AI Economy | Ken Yeung200002
The Illawarra Flame200002
The Next Web000202
The Tech Outlook200002
Times Now200002
UA.NEWS110002
Yahoo Tech200002
YourStory.com200002
Zee Business101002
adobo Magazine200002
heise online100102
infoq.com110002
jawlah.co020002
Fello AI000018
Fast Company100003
Startup Fortune000103
Brief IA100002
Forbes000102
Neowin100002
Technobezz100002
The Australian100002
Thurrott.com100002
Wazzup.PH001002
citybiz000102
iTnews000102
news.lavx.hu100002
perfectcorp.com000012
AI Insider010001
ANI News001001
AOL.ca100001
Ad Age100001
Adelaide Now100001
Ahmedabad Mirror100001
B&T100001
BYU-Idaho000011
BeBeez International000101
Belfast News Letter100001
Blockonomi010001
Borneo Post100001
Briefly News100001
Briefs Finance000101
Built In000011
Business Insider100001
Business.com000011
BusinessWorld Online100001
Buzzincontent100001
CG Channel100001
CMSWire100001
CNBC010001
CNBC TV18010001
CNET100001
CXOToday.com010001
Campaign Asia100001
Celluloid Junkie100001
ChannelNews.com.au000011
City Today News001001
Coinpaper000101
Creative Salon100001
DT Next100001
Daily Sabah100001
Daily Tech News Show000011
Daily Tribune001001
Dataconomy010001
Design Week000011
DevOps.com010001
Digital Trends000011
EIN News000011
ET BrandEquity100001
ET Education001001
ET Enterprise AI010001
ET Now010001
ET Telecom100001
EU-Startups000101
EdTech Innovation Hub100001
Education Times010001
Edugist100001
Entrackr010001
Escudo Digital100001
Famous Campaigns100001
Firstpost001001
Forbes India000011
Fortune India100001
Fstoppers000011
Geo News100001
Gizbot100001
Gulf News100001
HR Brew100001
Hostinger000011
I Love Manchester001001
IMPACT Magazine100001
IT Voice Media100001
ITWeb100001
India TV News100001
India Today100001
Indian Printer & Publisher100001
Indian Startup Times001001
Innovation Village010001
InsiderPH100001
International Business Times Australia010001
It's Nice That000011
JBKlutse100001
Kingy AI100001
KuCoin010001
Latham & Watkins LLP000101
Law360010001
LionhearTV001001
MLQ.ai010001
MSME Africa100001
Macau Business001001
Manila Bulletin100001
Manila Standard100001
Markets.com100001
Mashable India100001
MediaBrief100001
MediaNews4U100001
MediaPost100001
Mountain Home Observer000011
Mumbrella100001
NDTV Profit100001
National Mortgage Professional100001
Nigeria Startup News100001
ODISHA RAY001001
OneBullEx000011
OrcaRouter100001
PCMag000011
PCMag Australia000011
PCMag Middle East000011
PetaPixel100001
Pinoy Metro Geek001001
Press Trust of India100001
Pulse 2.0000101
Punch Newspapers100001
Quartz010001
Rampart100001
SMH.com.au100001
SOCRadar100001
Saiga NAK100001
Sammy Fans100001
Seoul Economic Daily010001
Shopify000011
Shots100001
Silicon Republic000101
Simplilearn.com000011
Sin Chew Daily100001
Singapore Global Network100001
Startupbusiness.it000101
Startups Magazine100001
Storyboard18100001
TRIPURA STAR NEWS100001
Tbreak UAE100001
Tech Funding News000101
TechMitra100001
Techeconomy100001
Tedium.co000011
TelecomTalk100001
Telecompaper000101
Telegraph India010001
TestingCatalog AI News100001
The Business Times100001
The Daily Telegraph100001
The Drum100001
The GIST001001
The Guardian100001
The Hans India100001
The Hindu100001
The Indian Express100001
The Pulse Illawarra100001
The Straits Times000011
The Tech Buzz010001
The Times of India010001
The420.in001001
Tom's Hardware000011
Türkiye Today100001
UCL | University College London100001
UNSW Sydney100001
Ubergizmo000011
VARIndia100001
VMblog000101
VOI.ID100001
Variety100001
Verdict000101
WalasTech001001
Yahoo! Finance Canada000101
Yonkers Times000011
astig.ph001001
blockchain.news100001
marketech apac100001
marketingreport.one000101
media-marketing.com100001
saastr.com000101
samaa tv100001
scanx.trade010001
shattered.io100001
thekeyword.co100001
tokenpost.com010001
trendingtopics.eu000101
wam.ae100001
waya.media001001
www1.ru000101
디자인 나침반010001
매일경제100001
AOL.com000002
HackerNoon000002
Lifehacker000002
Red Shark News000002
Reuters Connect000002
TechTarget000002
9to5Mac000001
AI Magazine000001
Adafruit000001
Android Authority000001
Branding in Asia000001
Business Today000001
Campaign Brief000001
Chosunbiz000001
Chrome Unboxed000001
Detroit Free Press000001
Engadget000001
EscribiendoCine000001
ExtremeTech000001
Foreign Policy Journal000001
Free Press Journal000001
Harvey000001
Hootsuite Blog000001
How-To Geek000001
ITP.net000001
Livemint000001
MIXED News000001
Madhyamam000001
MarkHub24000001
Mediashotz000001
Metricool000001
Minonline000001
Mirage News000001
MyMMANews000001
Netguru000001
Nett Magazine Online000001
Newsweek000001
No Film School000001
OpenTools000001
PC-Tablet000001
Pasquale Pillitteri000001
RS Web Solutions000001
Real Estate000001
RealEstateNews.com000001
RedShark News000001
Runway000001
SMEStreet000001
SaasRise000001
Snowflake000001
Softonic000001
Sprout Social000001
StocksToTrade000001
TechBullion000001
The Dickinsonian000001
The Mozilla Blog000001
Unite.AI000001
WION000001
XDA000001
Yahoo000001
Yahoo Finance UK000001
krihaa.me000001
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