Warby Parker's Meta ads run on Arch Manning, new stores and "starting at $95"

Arch Manning leads, store openings punch above their size, and price beats discounts

Meta's top three: Arch Manning on the golf course, twice, then in the stadium

#1▶ VIDEO Flexible video · running 25 days · with Arch Manning Celebrity and athlete partnerships “ARCH MANNING” A 15-second golf sketch with Arch Manning and his father Cooper in Warby sport sunglasses. Runs under Arch's name as a partner ad.

#2▶ VIDEO Flexible video · running 25 days · with Arch Manning Celebrity and athlete partnerships “Arch, you don't need the rangefinder. I've got my Warbys.” A second cut of the same shoot: "I've got my Warbys" replaces the rangefinder. No price, no deal; the button says Learn more.

#3▶ VIDEO Flexible video · running 11 days · with Arch Manning Celebrity and athlete partnerships “If a quarterback's job is to see the whole field,” Season two of the deal with Arch: "If a quarterback's job is to see the whole field..." A question as the opening line.

The next six: catalog shots, a creator, and Arch again

#4 Catalog · 25 days Celebrity and athlete partnerships “Arch Manning is back on Team Warby for season two—and his vision has…”

#5 Catalog · 25 days Seasonal updates and restocks “It’s a season of reinvention—match it with new frames.” Deal: Free shipping and free 30-day returns.

#6▶ Flexible video · 25 days Creator everyday style “It's no secret that my favorite $95 purchase hands down are my” Deal: Starting at $95

#7▶ Flexible video · 25 days Creator everyday style “My go-to accessory, the Warby Parker Winston frames have become one…” Deal: Free shipping, free returns

#8 Catalog · 25 days Multi-pair discounts and value “Automatically save on eyeglasses and sunglasses—no promo code needed!” Deal: Get 15% off when you buy two (or more!)…

#9▶ Flexible video · 11 days Celebrity and athlete partnerships “Arch Manning is back on Team Warby for season two—and his vision has…”

Celebrity and new-store ads take 13 of the top 20; the 90s styles haven't ranked yet

Seven angles across 38 creatives. Grey = share of everything live; red = share of the 20 Meta shows most. The six 90s-style creatives mostly started in the last week.

Warby Parker sells on a price, "Starting at $95", more than on any deal

53% of creatives state a price. Free shipping and returns appear on 6; money off appears twice, and only when buying more than one pair. Every ad goes to warbyparker.com.

Meta's top ads open with a famous face or a question

all 38Meta's top 20

A famous face30%

A question30%

A bold claim5%

The product up close10%

News or a trend5%

A number or price5%

Someone talking5%

A famous face opens 30% of the top 20 (21% of all), and a question 30% (16% of all): "Need new glasses?", "How would you look in these?"

The first words of the top ads

“ARCH MANNING”

#1 · famous face · Flexible video

“Arch, you don't need the rangefinder. I've got my Warbys.”

#2 · famous face · Flexible video

“If a quarterback's job is to see the whole field,”

#3 · question · Flexible video

“Arch Manning is back on Team Warby for season two—and his vision has never been clearer.”

#4 · famous face · Catalog

“It’s a season of reinvention—match it with new frames.”

#5 · product up close · Catalog

“It's no secret that my favorite $95 purchase hands down are my”

#6 · number or price · Flexible video

“My go-to accessory, the Warby Parker Winston frames have become one of the most reached-for items”

#7 · someone talking · Flexible video

“Automatically save on eyeglasses and sunglasses—no promo code needed!”

#8 · product up close · Catalog

Mostly product photos, but the top ads are video more often

Video is 32% of creatives and 40% of the top 20. Partner ads, half of them Arch Manning, are 37% of creatives and 45% of the top 20. Studio product shots are half of both.

Everything live started in October: the oldest ad is 25 days old

13 creatives started on 1 October, the Arch Manning golf ads among them; 9 of those are in the top 20. The store ads followed on 14 October and the next Arch cuts on 15 October.

The days the live creatives started

Started	Creatives	In Meta's top 20
2026-10-01	13	9
2026-10-06	3	0
2026-10-14	6	5
2026-10-15	9	5
2026-10-20	3	1
2026-10-26	3	0

Oldest of the live creatives25 daysLaunched in the last 14 days22 of 38

Meta's top four and when they started

“ARCH MANNING”

#1 · started 2026-10-01 · Celebrity and athlete partnerships

“Arch, you don't need the rangefinder. I've got my Warbys.”

#2 · started 2026-10-01 · Celebrity and athlete partnerships

“If a quarterback's job is to see the whole field,”

#3 · started 2026-10-15 · Celebrity and athlete partnerships

“Arch Manning is back on Team Warby for season two—and his vision has…”

#4 · started 2026-10-01 · Celebrity and athlete partnerships

Five things to take from Warby Parker's ads

Lesson 1Build around one famous face

Several short cuts of one shoot let Meta pick the best: the golf sketch runs as at least two ads #1 #2, the season-two shoot as four #3 #9 #10 #11.

#1#2#3Because: celebrity ads are 26% of creatives but 40% of the top 20.

Lesson 2Run local ads when you open

A plain card that says "We’re here" or "Come see us" with the town's name and the starting price #12 #14 #18.

#12#14#18Because: all 5 new-store creatives rank in Meta's top 20.

Lesson 3Lead with the price, not a discount

"Starting at $95" answers the first question about glasses; money off is kept for second pairs #6 #22.

#6#22Because: 20 creatives state the $95 price; 2 offer money off.

Lesson 4Open with a question

"Need new glasses?", "How would you look in these?" and Arch's quarterback line all start with a question #3 #15.

#3#15Because: a question opens 30% of the top 20 against 16% of all creatives.

If you competeWatch the 90s styles next

Six 90s-style creatives, most started in the last week, have not ranked yet #27. Re-run this report in a month to see if they climb.

#27Because: the 90s group is 16% of creatives and 0% of the top 20 so far.

Meta's top 24 Warby Parker creatives, in order

#1Celebrity and…Flexible video · 25d#2Celebrity and…Flexible video · 25d#3Celebrity and…Flexible video · 11d#4Celebrity and…Catalog · 25d#5Seasonal updates and…Catalog · 25d#6Creator everyday styleFlexible video · 25d#7Creator everyday styleFlexible video · 25d#8Multi-pair discounts…Catalog · 25d#9Celebrity and…Flexible video · 11d#10Celebrity and…Flexible video · 11d#11Celebrity and…Flexible video · 11d#12Visit our new storeFlexible · 12d#13Creator everyday styleFlexible · 12d#14Visit our new storeFlexible · 12d#15Find your perfect…Flexible · 11d#16Celebrity and…Flexible · 25d#17Seasonal updates and…Flexible · 25d#18Visit our new storeFlexible · 12d#19Visit our new storeFlexible · 12d#20Visit our new storeFlexible · 12d#21Find your perfect…Flexible · 11d#22Multi-pair discounts…Flexible · 20d#23Multi-pair discounts…Flexible · 11d#24Seasonal updates and…Flexible · 25d

Where the ads came from, what Meta's order means, and how to read it