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Marketing SlidesAccount brief before your sales call

Before your call with Liquid Death

Liquid Death keeps ads running for months, and is off Google's first page on its biggest category searches

Meta's top 20 ads have run 133 days at the median, and the three it shows most are a creator's photo, a comedy video and a sugar chart. On Google, Liquid Death sits outside the top 10 on all 8 of the biggest category searches we checked.

133 daysmedian run of Meta's top 20 ads, against 61 for the 117 creatives read
5of the 117 creatives read started in the last 14 days; new work lands in waves
#11its best place on the 8 biggest searches, on “canned water”, in 1 of 3 captures
33 of 100its place among the sites ranking across the category's 69 biggest searches
Marketing Slides02
The ads Meta shows most

Meta's top three: a creator's photo, a comedy video and a sugar chart

Ad #1#1 Image · listed 179 days · with sergutiov Out in the mountains “@liquiddeath Snoqualmie Mountain” A creator's photo of a Severed Lime sparkling water can on a ski hill, tagged @liquiddeath. It is Meta's #1 and has run since April.
Ad #2#2▶ VIDEO Video · listed 69 days Absurd jokes and dark humor “AI data centers waste millions of gallons of water.” A 30-second comedy video: drink the energy drink, then donate your pee to cool AI servers. The joke does the work; it closes on both cans and "Drink Liquid Death Energy and Garage Beer".
Ad #3#3 Flexible · listed 179 days A healthier swap for soda “LIQUID DEATH vs TOP SODAS*” The plainest ad in the set: Liquid Death against top sodas on sugar, calories, caffeine and coloring. Meta runs this chart as 6 ads.
Order = Meta's own order in its Ad Library for Liquid Death, shown in the US, 2026-10-26 (Meta does not publish counts). Quote = the first words heard or seen; words printed on a video are marked "On screen".Liquid Death · Account brief
Marketing Slides03
How long the ads have been listed

Liquid Death keeps its winners running: the top 20 have run 133 days at the median

New work lands in waves: 19 creatives started on 16 June, 10 on 30 April and 10 on 22 September. Of the 117 creatives we read, only 5 started in the last 14 days, and none of those is in the top 20 yet.

The 117 creatives we read by how long their ads have been listed
Listed forCreativesIn Meta's top 20
Under a week00
1 to 4 weeks243
1 to 3 months414
3 to 6 months4610
6 months or more63
Median days listed, the 117 creatives we read61Median days listed, Meta's top 20133Listed in the last 14 days5
The longest-listed of the 117 creatives we read
Ad #13
“Liquid Death has entered the energy drink game”
#13 · 180 days, since 2026-04-29 · Energy for parents and workouts
Ad #16
“Parenting is an EXTREME SPORT”
#16 · 180 days, since 2026-04-29 · Energy for parents and workouts
Ad #20
“LESS SUGAR.* HUGE FLAVOR.”
#20 · 180 days, since 2026-04-29 · A healthier swap for soda
Ad #41
“THE EASY-DRINKING ENERGY DRINK.”
#41 · 180 days, since 2026-04-29 · An energy drink that goes down easy
Days listed = from the start date Meta shows for the ad listing to 2026-10-26. A film relisted as a new ad gets a new date, so a young listing can hold an older film. What an ad spent or sold is private.Liquid Death · Account brief
Marketing Slides04
Where Liquid Death shows up

On the biggest category searches, Liquid Death is off Google's first page

On the page we checked today for “canned water” its best place was #11 (1/3), just outside the top 10. In DataForSEO's index it holds #1 for “soda flavored sparkling water”, a small search.

Google today, for the 8 biggest searches · checked November 2, 2026
SearchA monthLiquid DeathTopo ChicoSpindriftLaCroixUsually firstAI Overview
canned water15K#11 (1/3)–––drinkopenwater.comno
flavored sparkling water +515K––––sprecherbrewery.comin 1/3
canned sparkling water2.9K––––thekitchn.comin 1/3
canned water brands +11.6K––––waterestore.comyes
aluminum canned water1K––––readyrefresh.comin 2/3
naturally flavored sparkling water3.6K––––naturesflavors.comyes
best flavored sparkling water +22.4K––#5 (1/3)–foodfanatic.comyes
flavored sparkling water brands +42.4K––#1 (1/3)–americastestkitchen.comyes
Who ranks across the 69 biggest searches
SiteSearches (of 69)Avg place
amazon.com306.2
reddit.com403.2
drinkopenwater.com114.5
sporked.com165.9
facebook.com4112.4
walmart.com269.7
drinkspindrift.com rival62.3
boxedwaterisbetter.com612
liquiddeath.com · 33312.7
Left: best rank, 3 Google captures of 15–18 unpaid results. (1/3) beside a rank = that rank in 1 of 3 captures. in 1/3, in 2/3 = an AI Overview in 1 or 2 of 3 captures. – = in no capture's unpaid results. +N = other wordings, at the biggest one's volume. Right: DataForSEO's index, ordered by estimated visits; liquiddeath.com sits 33 of 100 sites.Liquid Death · Account brief
Marketing Slides05
Three questions for the call

What to ask, from what's on these slides

Each one opens from something the account's own marketer will recognize. None of it is what Liquid Death has told us.

01What makes you pull an ad?

Their top ads run for months and new work lands in waves. Ask what they watch before an ad comes off, and who makes that call.

Because: the top 20 have run 133 days at the median, and 5 of the 117 creatives read started in the last 14 days (slide 3).
02Which kind of ad would you make more of?

Meta lists a creator's photo, a comedy video and a plain sugar chart first. Ask which of those they'd fund next, and what told them so.

Because: #1 is the creator's photo and #3 the chart, each running 179 days; #2, the comedy video, 69 days (slide 2).
03Whose job is the person who doesn't know the name?

People shopping canned water land on other sites. Ask whether winning that search is anyone's job today, or whether ads and stores carry it.

Because: “canned water” gets 15K searches a month and Liquid Death's best place is #11, in 1 of 3 captures (slide 4).
The questions are ours, written from the slides before this one.Liquid Death · Account brief
Marketing Slides06
How we made this

Where this comes from, and what it can't see

The ads. Meta's Ad Library, every ad live for this page on 2026-10-26, shown in the US: the top 200 of 276 in Meta's order, which made 117 creatives. Meta doesn't publish views, so #1 means listed first.

How long ads run. Days from the start date Meta shows. A long run shows how long an ad has been listed, not what it spent or sold.

Google. The 8 biggest category searches, captured 3 times each on November 2, 2026, Google US, in English; each rank is the best of the 3. Who ranks across the 69 biggest searches comes from DataForSEO's index, which updates monthly.

Rivals. Topo Chico, Spindrift and LaCroix, picked by us as the brands people weigh Liquid Death against.

What we can't see. Spend, clicks, sales and audiences are private to the advertiser.

The data. The data files hold every ad read and every search counted, with links.

Marketing Slides · marketingslides.com · Free marketing reports from public data.November 2, 2026
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